Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID

Companies test identity solution to support buy-side’s migration to the cookieless world in German market

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

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Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities

Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

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EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.

Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies

Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.

COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

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ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH

Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.

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Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.

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CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments

The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).

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ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising

ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.

Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience

Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands

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Legalising e-scooters could save more than 44,000 tonnes of CO2 a year according to Move Electric

Legalising e-scooters for use on public roads could help save more than 44,000 tonnes of CO2 a year in the UK – equivalent to the annual emissions from 29,000 cars*. More than one in five drivers would consider replacing short car journeys with an e-scooter, according to new research by e-mobility champion and consumer expert, Move Electric.

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New Move Electric website dedicated to e-mobility launched by Haymarket Automotive

The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement.

Transition to a cookie-less future: A guide for brands

With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.

Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV

video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner

Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.

Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

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Autovia Accelerates Product Leadership with Dan Cohen Hire

Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.

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Immediate Media Co launches Bluey Magazine

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

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78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

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PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

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The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.

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Autovia Builds out Digital Leadership with Dan Daly Hire

Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic

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ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way

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ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

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Taboola Announces Milestone Adoption for Mobile Apps

Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug

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The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

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JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

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PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV

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Index Exchange First Exchange To Expand LiveRamp Identity Link Globally

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Let's Change The Narrative

Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.

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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience

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Technology and transparency, the key to advertisers’ trust

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PubMatic Implements The Transparency & Consent Framework (TCF) v2.0

The company continues to champion global privacy and transparency initiatives

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Dennis Automotive launches £1 million #GetBritainMovingAgain campaign

Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.

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JW Player launches Live Channels

Digital media companies can live stream quality quickly and easily

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UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour

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The news industry needs advertisers' support right now

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Six Tips To Help Optimize & Maximize Your Open Market Business

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JW Player launches suite of video advertising targeting products to reimagine brand safety, contextual targeting and real-time viewability

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Impact of COVID-19 on Global Ad Spend

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category.

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The 2020 Stationers’ Company Innovation Excellence Awards are cancelled

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Video Advertising Requires New Monetization Strategies

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

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APPRENTICE 20

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!