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New Move Electric website dedicated to e-mobility launched by Haymarket Automotive

Move Electric, a new website dedicated to e-mobility, has been launched by Haymarket Automotive, publishers of What Car? and Autocar.

Published: 02 Dec 2021

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Transition to a cookie-less future: A guide for brands

With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.

Published: 30 Nov 2021

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Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV

Published: 23 Nov 2021

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video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner

Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.

Published: 18 Nov 2021

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Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

Published: 14 Oct 2021
Author: Patrick Ugeux

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Context is everything

Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

Published: 12 Oct 2021
Author: Ronan Murphy

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Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

Published: 08 Oct 2021

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Autovia Accelerates Product Leadership with Dan Cohen Hire

Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.

Published: 04 Aug 2021

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Immediate Media Co launches Bluey Magazine

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

Published: 03 Aug 2021

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Member News

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

Published: 21 Jul 2021

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PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

Published: 20 Jul 2021

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The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.

Published: 29 Jun 2021

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Autovia Builds out Digital Leadership with Dan Daly Hire

Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic

Published: 01 Jun 2021

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ID5

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ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way

Published: 20 May 2021

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ID5

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ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

Published: 31 Mar 2021

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Taboola Announces Milestone Adoption for Mobile Apps

Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug

Published: 30 Oct 2020

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The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

Published: 22 Oct 2020

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JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

Published: 20 Aug 2020

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PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV

Published: 07 Aug 2020

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Index Exchange

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Index Exchange First Exchange To Expand LiveRamp Identity Link Globally

Published: 24 Jul 2020

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Let's Change The Narrative

Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.

Published: 15 Jul 2020

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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience

Published: 26 Jun 2020

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Technology and transparency, the key to advertisers’ trust

Published: 27 May 2020
Author: Steve Palin

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PubMatic Implements The Transparency & Consent Framework (TCF) v2.0

The company continues to champion global privacy and transparency initiatives

Published: 07 May 2020

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Dennis Automotive launches £1 million #GetBritainMovingAgain campaign

Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.

Published: 01 May 2020

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JW Player launches Live Channels

Digital media companies can live stream quality quickly and easily

Published: 29 Apr 2020

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UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour

Published: 24 Apr 2020

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The news industry needs advertisers' support right now

Published: 17 Apr 2020

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Six Tips To Help Optimize & Maximize Your Open Market Business

Published: 12 Apr 2020

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JW Player launches suite of video advertising targeting products to reimagine brand safety, contextual targeting and real-time viewability

Published: 03 Apr 2020

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Impact of COVID-19 on Global Ad Spend

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category.

Published: 27 Mar 2020

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The 2020 Stationers’ Company Innovation Excellence Awards are cancelled

Published: 20 Mar 2020

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Video Advertising Requires New Monetization Strategies

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

Published: 27 Feb 2020

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APPRENTICE 20

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

Published: 13 Feb 2020

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