Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience
Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands
Published: 13 Dec 2021
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Legalising e-scooters could save more than 44,000 tonnes of CO2 a year according to Move Electric
Legalising e-scooters for use on public roads could help save more than 44,000 tonnes of CO2 a year in the UK – equivalent to the annual emissions from 29,000 cars*. More than one in five drivers would consider replacing short car journeys with an e-scooter, according to new research by e-mobility champion and consumer expert, Move Electric.
Published: 09 Dec 2021
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New Move Electric website dedicated to e-mobility launched by Haymarket Automotive
The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement.
Published: 03 Dec 2021
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Transition to a cookie-less future: A guide for brands
With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.
Published: 30 Nov 2021
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Outbrain Acquires video intelligence AG, Expands Brand and Video Offering
Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV
Published: 23 Nov 2021
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video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner
Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.
Published: 18 Nov 2021
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Thriving in a first-party digital ecosystem
Lessons from conversations with leading European publishers and broadcasters.
Published: 14 Oct 2021
Author:
Patrick Ugeux
Guiding principles for UX-led publishing
Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?
Published: 12 Oct 2021
Author:
Ronan Murphy
Your blueprint for navigating the programmatic privacy shift
The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.
Published: 08 Oct 2021
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Autovia Accelerates Product Leadership with Dan Cohen Hire
Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.
Published: 04 Aug 2021
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Immediate Media Co launches Bluey Magazine
Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.
Published: 03 Aug 2021
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78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies
The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.
Published: 21 Jul 2021
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PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING
The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure
Published: 20 Jul 2021
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The Week Junior Launches The Summer of Reading 2021
The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.
Published: 29 Jun 2021
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Autovia Builds out Digital Leadership with Dan Daly Hire
Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic
Published: 01 Jun 2021
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ID5 announces its partnership with Italiaonline, Italy’s largest online publisher
The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way
Published: 20 May 2021
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ID5 raises $6 million in Series A funding
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance
Published: 31 Mar 2021
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Taboola Announces Milestone Adoption for Mobile Apps
Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug
Published: 30 Oct 2020
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The De-commoditisation of the SSP and 'Tech Tax'
A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under
Published: 22 Oct 2020
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JW Player expands monetisation in EMEA
Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology
Published: 20 Aug 2020
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PubMatic Establishes Global Integration with LiveRamp on Identity Hub
Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV
Published: 07 Aug 2020
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Index Exchange First Exchange To Expand LiveRamp Identity Link Globally
Published: 24 Jul 2020
ReadLet's Change The Narrative
Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.
Published: 15 Jul 2020
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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization
PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience
Published: 26 Jun 2020
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Technology and transparency, the key to advertisers’ trust
Published: 27 May 2020
Author:
Steve Palin
PubMatic Implements The Transparency & Consent Framework (TCF) v2.0
The company continues to champion global privacy and transparency initiatives
Published: 07 May 2020
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Dennis Automotive launches £1 million #GetBritainMovingAgain campaign
Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.
Published: 01 May 2020
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JW Player launches Live Channels
Digital media companies can live stream quality quickly and easily
Published: 29 Apr 2020
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UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour
Published: 24 Apr 2020
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The news industry needs advertisers' support right now
Published: 17 Apr 2020
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Six Tips To Help Optimize & Maximize Your Open Market Business
Published: 12 Apr 2020
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JW Player launches suite of video advertising targeting products to reimagine brand safety, contextual targeting and real-time viewability
Published: 03 Apr 2020
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Impact of COVID-19 on Global Ad Spend
Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category.
Published: 27 Mar 2020
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The 2020 Stationers’ Company Innovation Excellence Awards are cancelled
Published: 20 Mar 2020
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Video Advertising Requires New Monetization Strategies
The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!
Published: 27 Feb 2020
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APPRENTICE 20
The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!
Published: 13 Feb 2020
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