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Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.
Published: 17 Jul 2022Go
A guide to common Ad Manager policy questions
Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center
Published: 15 Jul 2022Go
News Equity Fund
Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.
Published: 29 Jun 2022Go
Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID
Companies test identity solution to support buy-side’s migration to the cookieless world in German market
Published: 29 Jun 2022More
Passendo appoints Harry Charalambous as Head of Demand & International Growth
Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.
Published: 20 Jun 2022Go
Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities
Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.
Published: 13 May 2022Read
The rise, fall and future of the subscription model
Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.
Published: 10 May 2022Go
ID5 ID proven to increase average Bid CPM across all browsers
Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID
Published: 24 Apr 2022More
EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media
Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.
Published: 06 Apr 2022Read
Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies
Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.
Published: 23 Mar 2022More
Simply the best - how algorithms finally triumphed against ad measurement inertia
For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.
Published: 01 Mar 2022
Author: Anders Lithner, CEO, Brand Metrics
COPE Group integrates the ID5 ID
Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.
Published: 17 Feb 2022More
ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH
Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.
Published: 17 Feb 2022Read
Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear
Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.
Published: 17 Feb 2022Read
CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments
The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).
Published: 11 Feb 2022Read
ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising
ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.
Published: 19 Jan 2022Read
Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience
Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands
Published: 13 Dec 2021Go
Legalising e-scooters could save more than 44,000 tonnes of CO2 a year according to Move Electric
Legalising e-scooters for use on public roads could help save more than 44,000 tonnes of CO2 a year in the UK – equivalent to the annual emissions from 29,000 cars*. More than one in five drivers would consider replacing short car journeys with an e-scooter, according to new research by e-mobility champion and consumer expert, Move Electric.
Published: 09 Dec 2021Read
New Move Electric website dedicated to e-mobility launched by Haymarket Automotive
The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement.
Published: 03 Dec 2021Read
Transition to a cookie-less future: A guide for brands
With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.
Published: 30 Nov 2021Go
Outbrain Acquires video intelligence AG, Expands Brand and Video Offering
Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV
Published: 23 Nov 2021More
video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner
Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.
Published: 18 Nov 2021More
Thriving in a first-party digital ecosystem
Lessons from conversations with leading European publishers and broadcasters.
Published: 14 Oct 2021
Author: Patrick Ugeux
Guiding principles for UX-led publishing
Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?
Published: 12 Oct 2021
Author: Ronan Murphy
Your blueprint for navigating the programmatic privacy shift
The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.
Published: 08 Oct 2021More
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies
The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.
Published: 21 Jul 2021Read
PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING
The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure
Published: 20 Jul 2021Read
The De-commoditisation of the SSP and 'Tech Tax'
A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under
Published: 22 Oct 2020Read
Let's Change The Narrative
Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.
Published: 15 Jul 2020Read
Dennis Automotive launches £1 million #GetBritainMovingAgain campaign
Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.
Published: 01 May 2020Read