The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as ...

Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

Since Google’s initial announcement about the demise of the cookie, the industry has poured its collective energies into finding alternatives – but though the goalposts have moved, we should remember that the journey is still the same. Richard Reeves, our Managing Director, encourages publishers can keep to their course of future-proof evolution.

Last month was testament to publishers’ resilience to change throughout the decades – and even centuries! – with The Guardian celebrating its 200th birthday and The Telegraph achieving 25 years of subscriptions. Read more in Richard’s latest blog post HERE, where he explores how publishers are better placed than anyone to develop data ...