Google search traffic to leading UK publishers set to halve by Q3 2027

It’s common knowledge that search traffic is in decline due to increasing usage of AI. But now, we have the concrete data to prove it. Over the last year, the AOP has been working to understand how artificial intelligence is impacting publishers, where referral declines are most concentrated, and where there are pockets of resilience. Discover our top line findings here.

'A welcome step in the right direction': Ofcom cracks down on tech platforms

Under proposed rules, tech platforms will be legally required to ban bad actors who post scam ads and prevent them from creating new accounts. Our Managing Director, Richard Reeves, calls the move ‘long-overdue’ and highlights the discrepancies between the standards that Big Tech have been held to in comparison to that of premium publishers in this new article from Campaign.

AOP News | Ask the Associates

From compliance to competitive edge: How to transform privacy into revenue

As a premium publisher, your audience data is one of – if not the – most valuable asset at your disposal. Because in a world of ghost impressions and AI-powered bots, being able to guarantee that there’s a human behind each impression is an unparalleled advantage. Here are thirteen ways you can convert this treasure trove into audience loyalty, stronger brand partnerships, and new revenue streams.

Industry News

The SPUR Coalition welcomes 30 new members in a major international expansion announced at the World News Media Congress in Marseille.

The SPUR Coalition announced a major expansion with 30 new members joining from across the global journalism sector. The announcement, made at WAN-IFRA’s World News Media Congress, marks the most significant moment in the coalition's growth since its public launch at the end of February, and signals that publisher-led action on AI is consolidating into a coordinated, international movement.

Industry News

AA/WARC Updates Advertising Expenditure Report to Capture Evolving UK Media Landscape and Records £46.7bn Media Investment in 2025

The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape.

Industry News

Entries Open for 2026 Innovation Excellence Awards Celebrating Cross-Industry Innovation

Entries are now officially open for the 2026 Innovation Excellence Awards, hosted by The Worshipful Company of Stationers and Newspaper Makers, celebrating outstanding innovation across the industries it represents.