AOP News | Ask the Publishers

Six ideas for preparing your advertising strategy for the demise of cookies

The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.

AOP News | Research

Publishers’ digital revenue up by 12.3% in Q2 2022, reports AOP and Deloitte

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q2 2022 was £154.8million, up by 12.3% from Q2 2021.

AOP News

Publishers share five top tips to integrate technology more intelligently in your organisation

Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.

Industry News

The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master

On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.

Industry News

Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises

Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.

Industry News

Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association

The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.