AOP News
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ISBA’s second study of programmatic supply chain finds significant increases in match rate and reduction of unattributable spend
The second Programmatic Supply Chain Transparency Study from ISBA and PwC, with support of the AOP and IAB, has found positive and welcome improvements. Greater standardisation of data quality has improved the ad impression match rate to 58% (vs 12% in 2020) and the proportion of advertiser spend reaching publishers has risen by 8%.
Published: 18 Jan 2023
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How to streamline your digital publishing business in response to an uncertain economic climate
If you’re predicting a tightening of purses or a squeeze on your resources and bandwidth, then you’re not alone. We’ve collected a selection of helpful tips and ideas to help digital publishers streamline strategies, identify new avenues for innovation, and ensure they’re putting their best foot forward in 2023.
Published: 18 Jan 2023
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AOP CEO Richard Reeves on how publishers are addressing diversity and inclusion
On this week’s episode of Media Voices Richard Reeves, CEO of the Association of Online Publishers (AOP) here in the UK, talks to us about the issues and roadblocks surrounding diversity and inclusion efforts in media. He discussed initiatives publishers are using to improve DE&I, problems of retention, and how ageism impacts women particularly.
Published: 17 Jan 2023
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Government announces further sanctions on Russia including advertising exports
Today, the Government has announced via a Statutory Instrument that, from midnight tonight, it will prohibit the export of advertising services, alongside some other professional services, to Russia. As the industry’s trade body, we fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.
Published: 16 Dec 2022
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Application date extended for the 2023 Stationers’ Company Warrants
The Stationers’ Company announced today that it is extending the date for applications for new Warrants and 2022 Warrant renewals.
Published: 28 Nov 2022
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Stationers’ Innovation Excellence Awards
A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.
Published: 02 Nov 2022
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National World launches new ad manager platform, power by DanAds
National World has launched a self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK.
Published: 25 Jan 2023
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Research from PubMatic Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media
PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. The study looks into how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.
Published: 25 Jan 2023
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IMMEDIATE MEDIA CO APPOINTS CATH WALLER AS MANAGING DIRECTOR OF ADVERTISING
Immediate Media Co, the special interest content and platform company, announces the appointment of Cath Waller as MD of Advertising.
Published: 23 Jan 2023
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