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Six ideas for preparing your advertising strategy for the demise of cookies
The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.
Published: 26 Sep 2022Read
Publishers’ digital revenue up by 12.3% in Q2 2022, reports AOP and Deloitte
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q2 2022 was £154.8million, up by 12.3% from Q2 2021.
Published: 23 Sep 2022Read
Publishers share five top tips to integrate technology more intelligently in your organisation
Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.
Published: 20 Sep 2022Read
Industry NewsSee all Industry News →
The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master
On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.
Published: 07 Jul 2022Read
Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises
Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.
Published: 16 Jun 2022Read
Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association
The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.
Published: 07 Jun 2022Read
Member NewsSee all Member News →
UKOM Digital Market Overview
“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”
Published: 26 Sep 2022Download
Sovrn has enabled its publishers to achieve an almost two times greater lift in eCPMs thanks to the ID5 ID
To support publishers' monetization efforts, Sovrn ran a test where Sovrn Signal matched participating publisher first-party IDs to consented and permissioned hashed emails (HEMs) in the Sovrn Data Collective. Publishers then passed the HEM to ID5, which attached it to the ID5 ID and passed it to all SSPs supporting the identifier. Sovrn linked permissioned, first-party data from the Sovrn Data Collective on each applicable user visit to an ID5 ID, which was then passed to buyers for evaluation.
Published: 21 Sep 2022More
Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.
Published: 17 Jul 2022Go
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