AOP News | Voice of the Premium Publisher

Publishers are fighting back against programmatic’s parasitic ad tech intermediaries

In today’s privacy-first digital ecosystem, publishers are seeking more direct relationships with advertisers, other publishers, and their technology partners. This is typically framed as an effort from publishers to rightly maximise the value of their first-party data and bolster their position at the bargaining table. Both are true, of course, but publishers are also taking greater control of the supply chain to prevent their intellectual property from being stolen.

Win a £100 Amazon voucher by sharing your thoughts on the digital publishing industry

The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. And as we face growing predictions of recession, the AOP is keen to understand how digital publishers are adapting and preparing their strategies to support their businesses in 2023. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.

3rd Party Cookies Technology Solutions Initiative

In response to publishers needing more clarity on the alternative options available for 3rd party cookies the AOP have put together a page that details the different technology providers and the solutions that they offer.

Industry News

Application date extended for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is extending the date for applications for new Warrants and 2022 Warrant renewals.

Industry News

Stationers’ Innovation Excellence Awards

A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.

Industry News

UK ADVERTISING SPEND FORECAST TO RISE TO £35BN THIS YEAR

The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. This revision is attributed to high levels of inflation and squeezed margins as UK plc deals with supply chain inflation and subsequent rise in the cost-of-living. The media sector is also bearing the brunt of these pressures, with advertisers facing higher media costs.