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Publishers are fighting back against programmatic’s parasitic ad tech intermediaries
In today’s privacy-first digital ecosystem, publishers are seeking more direct relationships with advertisers, other publishers, and their technology partners. This is typically framed as an effort from publishers to rightly maximise the value of their first-party data and bolster their position at the bargaining table. Both are true, of course, but publishers are also taking greater control of the supply chain to prevent their intellectual property from being stolen.
Published: 05 Dec 2022Read
Win a £100 Amazon voucher by sharing your thoughts on the digital publishing industry
The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. And as we face growing predictions of recession, the AOP is keen to understand how digital publishers are adapting and preparing their strategies to support their businesses in 2023. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.
Published: 05 Dec 2022Go
3rd Party Cookies Technology Solutions Initiative
In response to publishers needing more clarity on the alternative options available for 3rd party cookies the AOP have put together a page that details the different technology providers and the solutions that they offer.
Published: 01 Dec 2022Go
Industry NewsSee all Industry News →
Stationers’ Innovation Excellence Awards
A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.
Published: 02 Nov 2022Read
UK ADVERTISING SPEND FORECAST TO RISE TO £35BN THIS YEAR
The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. This revision is attributed to high levels of inflation and squeezed margins as UK plc deals with supply chain inflation and subsequent rise in the cost-of-living. The media sector is also bearing the brunt of these pressures, with advertisers facing higher media costs.
Published: 27 Oct 2022Read
Member NewsSee all Member News →
EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers and Grow Value of Publisher Inventory
EX.CO announced a new partnership with ID5 this week to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO’s platform. Since ID5’s technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.
Published: 29 Nov 2022More
ID5 Releases 2022 State of Digital Identity Report
ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.
Published: 18 Nov 2022More
UKOM Q3 2022 Digital Market Overview
Find here the UKOM Q3 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Published: 15 Nov 2022More
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