AOP News | Awards News

AI in digital publishing: Four use cases and four essential learnings

The findings from the 2026 Digital Publishing: Outlooks and Priorities report shows that publishers are maturing in their use of AI to improve operational effectiveness. But what initiatives are proving most successful? And what are they learning from the process? Here are four areas where our AOP Awards jury are reaping the benefits of strategic AI integration – and four essential learnings to keep in mind.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News | Awards News

Digital publishing’s pioneers: A non-exhaustive list

As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.

Industry News

UK AD SPEND ROSE 11.4% TO £12.5BN IN Q3 2025

The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025.

New CAP Guidance on Less Healthy Food Advertising

The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.

Industry News

Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles

Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.