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Audience Development

Introduction

The Audience Development Group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.

AOP Link Attribution Protocol

One of the recent actions to come out of the Audience Development group was the creation of the AOP Link Attribution Protocol. You can find a directory of participating publishers here

Key Themes
  • Key threats and challenges
  • Best practices & strategies
  • Key platforms
  • Walled Gardens
  • Analytics, search & social
2022 confirmed dates
  • Monday 31st January - 2PM
  • Thursday 31st March - 11AM
  • Wednesday 8th June - 11AM
  • Monday 5th September - 2PM
  • Thursday 10th November - 2PM

Chairs

Jenna Rak

Jenna Rak
Europe Director of Audience Development, Social Media and Analytics
Vogue

Carly Steven

Carly Steven
Head of SEO
The Sun

Join us now!

If you would like to find out more about membership benefits or have any other enquiries please get in touch today

Learn how to join