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Audience Development

Introduction

The Audience Development Group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.

AOP Link Attribution Protocol

One of the recent actions to come out of the Audience Development group was the creation of the AOP Link Attribution Protocol. You can find a directory of participating publishers here

Related Reading

https://www.inpublishing.co.uk/articles/driving-traffic-the-route-constantly-changes-20710

Key Themes
  • Key threats and challenges
  • Best practices & strategies
  • Key platforms
  • Walled Gardens
  • Analytics, search & social
2024 Dates
  • 2pm Thursday 21st March
  • 11am Monday 24th June
  • 2pm Tuesday 3rd September
  • 11am Wednesday 20th November

    Chairs

    Amrit Baidwan

    Amrit Baidwan
    Director of Audience Growth & Engagement
    CarWow

    Carly Steven

    Carly Steven
    Global Head of SEO
    MailOnline

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    If you would like to find out more about membership benefits or have any other enquiries please get in touch today

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