Introduction

The Audience Development Group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.

AOP Link Attribution Protocol

One of the recent actions to come out of the Audience Development group was the creation of the AOP Link Attribution Protocol. You can find a directory of participating publishers here

Related Reading

https://www.inpublishing.co.uk/articles/driving-traffic-the-route-constantly-changes-20710