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Audience Development


The Audience Development Group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.

Key Themes
  • Key threats and challenges
  • Best practices & strategies
  • Key platforms
  • Walled Gardens
  • Analytics, search & social
2021 confirmed dates
  • Thursday 4th February - 2pm
  • Wednesday 10th March - 2pm
  • Wednesday 5th May - 2pm
  • Wednesday 7th July - 2pm
  • Wednesday 22nd September - 2pm
  • Wednesday 17th November - 2pm


Jenna Rak

Jenna Rak
Europe Director of Audience Development, Social Media and Analytics

Carly Steven

Carly Steven
Head of SEO
The Sun

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If you would like to find out more about membership benefits or have any other enquiries please get in touch today

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