Audience Development
Audience Development
Introduction
The Audience Development Group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.
The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.
If you would like to join the group or find out more about how you can get involved, please email Jenna Nord.
Previous Topics
One of the recent actions to come out of the Audience Development group was the creation of the AOP Link Attribution Protocol. You can find a directory of participating publishers here
Chairs
Nicola Agius
Director of SEO and Discover
Reach
Carly Steven
Global Head of SEO
MailOnline
Join us now!
If you would like to find out more about membership benefits or have any other enquiries please get in touch today
