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Ask the Associates

Seven tips for more innovative engagement with subscribers

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities.

Published: 27 Oct 2021

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Associates Day 1 Six strategies for publishers looking to take control of their first party data image 01

Ask the Associates

Six ideas to make your user experience the best it can be

A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.

Published: 08 Oct 2021

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Associates Day 3 Innovations in building audience revenues to inspire your strategies image 01

Ask the Associates

Innovations in building audience revenues to inspire your strategies

In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…

Published: 08 Oct 2021

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Associates Day 2 Eight predictions for the future of the programmatic marketplace image 01

Ask the Associates

Nine predictions for the future of the programmatic marketplace

New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…

Published: 08 Oct 2021

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Associates Day 1 Six strategies for publishers looking to take control of their first party data image 01

Ask the Associates

Seven strategies for publishers looking to take control of their first-party data

Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…

Published: 08 Oct 2021

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JULY Seven common pitfalls digital publishers face when sh1

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Seven common pitfalls digital publishers face when shifting their focus to first-party data

Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.

Published: 20 Jul 2021

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