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Six revenue opportunities you could be missing
The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?
Published: 13 Oct 2022Read
Five approaches to developing more intelligent metrics
What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.
Published: 12 Oct 2022Read
Ten paths to regaining control of the identity narrative
As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity
Published: 11 Oct 2022Read
Nine steps for creating a positive advertising environment
What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.
Published: 10 Oct 2022Read
Here’s how to make e-commerce work for your publishing brand
E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio
Published: 13 Jul 2022Read
Five expert ideas on how to convert audience engagement to value
As a publisher, your audience is your most precious asset and continually engaging and re-engaging your readers, viewers, and listeners in your content is essential for success. But with big players in subscription content such as Netflix facing challenges, how can you make sure you’re hitting the right notes?
Published: 23 May 2022Read
Twelve ideas to kickstart your product development strategy and drive new revenues
Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…
Published: 25 Mar 2022Read
Six ideas to make your user experience the best it can be
A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.
Innovations in building audience revenues to inspire your strategies
In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…
Nine predictions for the future of the programmatic marketplace
New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…
Seven strategies for publishers looking to take control of their first-party data
Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…
Seven common pitfalls digital publishers face when shifting their focus to first-party data
Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.
Published: 20 Jul 2021Read