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Five ideas to enhance your branded content
Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?
Published: 27 Feb 2023Read
Navigating the permacrisis through quality journalism
2022 saw Russia invading Ukraine, Elon Musk purchasing Twitter, a global cost of living crisis, and Donald Trump announcing his intention to run for President of the USA. Against a backdrop of seemingly perpetual uncertainties, quality news publishers play an important role in continuing to inform and educate their audiences.
Published: 03 Jan 2023Read
Six ideas for preparing your advertising strategy for the demise of cookies
The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.
Published: 26 Sep 2022Read