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Pub SEPT Here are six ideas to make sure youre prepared for the demise of cookies 2560

AOP News | Ask the Publishers

Six ideas for preparing your advertising strategy for the demise of cookies

The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.

Published: 26 Sep 2022