1st & 2nd November 2017, London

Join us to build your understanding of what will drive the future for digital publishing; to understand how to tackle the internal challenges and how to demonstrate the value of premium content in the digital world.

Events

This year we are changing the way we structure our activities to enable us to more actively support our members in solving the problems they face, through collective action. To achieve this we have created campaigns and explorations which will run throughout 2017 and will focus on key industry subjects.

AOP CAMPAIGNS

The objective of campaigns is to solve an industry wide problem that our members face. We campaign to devise a solution and involve all the relevant industry stakeholders to make it happen.

Ad Blocking

We have made ad blocking one of our campaigns for 2017 because it is one of the biggest threats to our members’ business success. We campaign to devise a solution and involve all the relevant industry stakeholders to make it happen.

Data

Data is now the pivotal driver of ad revenue and the unique data our Members hold has great power but is that power creating maximum value? Join the Data Campaign to ensure you maximise the value of your data.

Advertising UX

Our aim is to achieve an approach to viewability that respects the needs of advertisers but also achieves balance in the industry approach to formats, light loading creative, trading currency and user experience.

Mobile Monetisation

Our members experienced a large disparity between the percentage of mobile audience and the percentage of mobile ad revenue. This is not a disparity that Facebook or Google are experiencing. Why not?

Off-Platform Audience Development

Audience development is finding its place as a specialist discipline at many publishers that is rapidly developing in sophistication and importance. What are the most significant opportunities? How to capitalise?

Publishing Ventures

Learn how your contemporaries are driving their business forward in this space. Which technologies and models are working and why? More than ever premium publishers need to adapt and write the future.