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CRUNCH

Stay connected and learn about the industry challenges at the latest AOP Events

The AOP CRUNCH Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting-edge learning or you want to guide future outcomes, you need to be there.

Crunches

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CRUNCH 4.6: Discovering talent – Discovering, supporting & retaining talent: tackling conscious bias to be successfully future fit

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office. In the face on an unparalleled opportunity to broaden your talent pool, how can you ensure that you’re tackling your unconscious bias and delivering inclusive working environments?

Date: 25 Nov 2021

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CRUNCH 4.5: Brand spend accountability: how are brands working with publishers and the ad industry to demonstrate social responsibility

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

Date: 28 Oct 2021

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CRUNCH 4.4: Understanding the increasing sophistication of misinformation & disinformation: how can we reframe the content agenda?

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Date: 30 Sep 2021

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CRUNCH 4.3: Driving sustainable audience growth to diversify revenue

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

Date: 17 Jun 2021

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CRUNCH 4.2: Solve ethics to solve programmatic

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Date: 29 Apr 2021

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CRUNCH 4.1: Truth and Trust in Journalism

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified. Brands and agencies increasingly focused on ethical ad funding and now we live in a world where brands, agencies, employees, stakeholders, readers and viewers are actively inspecting their chosen media sources for purpose, ethics and practices.

Date: 25 Mar 2021

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CRUNCH 3.1: Digital Advertising: The turning point

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.

Date: 11 Mar 2020

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CRUNCH 3.2: Transition to Transparency

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study’s recommendations and the wider issue of transparency across the supply chain, bringing the industry together to generate progress towards achieving a better ecosystem.

Date: 28 May 2020
Venue: ONLINE WEBINAR

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CRUNCH 3.3: Purpose beyond profit for a healthier ad industry

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising? Is this a time where brands that have a purpose beyond profit will be the most successful? We’ve had a strong response from across the industry on this topic, with a clear will for co-operation.

Date: 16 Jul 2020

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CRUNCH 3.4: Mapping the Cultural Change

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them. Join us as we bring leaders from academia, brands, agencies and publishers together to share their viewpoints whilst we examine how the industry needs to respond.

Date: 25 Nov 2020

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CRUNCH 3.5: The Cultural Change, Brand Safety and Positive Selection of Content

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 02 Dec 2020

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CRUNCH 3.6 KPIs for the Ethical Ad Economy

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 09 Dec 2020

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