Crunches
Investing in the future: How wider perspectives lead to inclusive narratives and engaged audiences
What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? At AOP CRUNCH, attendees discovered how to deliver storytelling that better met the needs of both audiences and advertisers. They heard best practice and real-world expertise from leading digital publishers as we explored how to strengthen publisher environments to engage new and more diverse audiences.
Date: 22 May 2025
, 9:00
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12:30
Venue: Charlotte Street Hotel, London
Driving growth through branded content
Direct relationships with the buy-side aren’t just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.
Date: 06 Mar 2025
, 9:00
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12:30
Venue: Charlotte Street Hotel, London
Connecting the dots to maximise revenue
Digital publishers have increasingly collaborative environments, yet revenue strategies often remain siloed. How can we blend organisational priorities to develop internal solutions to drive revenue, audience growth, and engagement?
Join us at AOP CRUNCH to discover how leading digital publishers are breaking down barriers to re-structure revenue streams for greater resilience and create more opportunities for monetisation.
Date: 14 Nov 2024
, 9:00
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12:30
Venue: Charlotte Street Hotel, London
Truth, trust, and technology: Digital publishing’s most complex balancing act
In many ways, humans have always been living in a post-truth era; propaganda isn’t a 21st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted. As generative AI continues to muddy up these already murky waters, what can digital publishers do to rebuild trust with both audiences and advertisers?
Date: 26 Sept 2024
, 9:00
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12:00
Venue: Charlotte Street Hotel, London
AI-volution and the opportunities for digital publishers
Generative AI is transforming digital publishing – but how much is just hyperbole? The last twelve months have seen an explosion of GenAI technologies, and with it, a redefining of the way that we work. As an industry, digital publishers need to develop new strategies and policies to adapt to this transformative new technology or risk being left behind – but it’s also critical to implement safeguards to mitigate the risks.
Date: 23 May 2024
, 9:00
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12:00
Venue: Venue: Charlotte Street Hotel, London
The innovation revolution: how product development is charting a course to revenue diversification
As the digital publishing landscape continues to evolve in the wake of the deprecation of third-party cookies, how are digital publishers building the foundations for future success, whilst continuing to diversify their revenue and build out audiences? Join us at AOP CRUNCH to hear how leading digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation to open up new revenue streams and create better opportunities to engage with their audience.
Date: 07 Mar 2024
, 9:00
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12:00
Venue: Charlotte Street Hotel, London
Co-opetition: How publishers can collaborate competitively
How can you think more strategically about how and where you collaborate with other publishers? Join us in London on November 16th at AOP CRUNCH to hear how publishers are exploring new avenues of collaboration to reach new audiences, strengthen their data, and promote a more equitable industry.
Date: 16 Nov 2023
, 9:00
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12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
Fostering inclusive working environments to sustain, retain, and grow
There is an art to cultivating talent, and an art to fostering inclusive working environments. This Thursday 14th September, we joined leaders and changemakers at AOP CRUNCH to discover how they’re working to build a more diverse and inclusive digital media sector and what digital publishers can do to empower team members and prioritise budgets for DE&I and employee growth.
Date: 14 Sept 2023
, 9:00
-
12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
Repurpose, recycle, rethink: how publishers can make the most of their content
Date: 25 May 2023
, 9:00
-
12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
The Identity Conundrum
Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences. However, as the field of identity develops rapidly in response to increased industry requirements, there are a lot of questions that need to be answered and a lot of uncertainty about who is genuinely delivering in this area and which solutions aren’t.
Date: 28 Mar 2023
, 9:00
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12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
Stronger together: The key to publisher-to-publisher collaboration for mutual success
What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands are receive the support and investment that they need?
Date: 20 Oct 2022
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
The evolution of audio and video: How publishers are growing their brand through new content formats
As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever.
Date: 29 Sept 2022
, 9:00
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12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
The Great Resignation… or the Great Opportunity?
How can you revitalise your organisation’s proposition in order to attract talent? As a team leader, you’ll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success. Join us at AOP CRUNCH along with your HR and recruitment leads to discover new strategies and best practice to ensure you’re addressing the changing requirements of the workforce and challenging bias to ensure all your team members have the chance to thrive.
Date: 26 May 2022
, 9:00
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12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD
From Fly-bys to Super Fans: re-thinking your audience development and engagement strategies
In a world of ever-increasing competition for attention, how do you find new ways to surface your content?
Date: 28 Apr 2022
CRUNCH 4.6: Discovering talent – Discovering, supporting & retaining talent: tackling conscious bias to be successfully future fit
Date: 25 Nov 2021
CRUNCH 4.5: Brand spend accountability: how are brands working with publishers and the ad industry to demonstrate social responsibility
We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.
Date: 28 Oct 2021
CRUNCH 4.4: Understanding the increasing sophistication of misinformation & disinformation: how can we reframe the content agenda?
Date: 30 Sept 2021
CRUNCH 4.3: Driving sustainable audience growth to diversify revenue
Date: 17 Jun 2021
CRUNCH 4.2: Solve ethics to solve programmatic
Date: 29 Apr 2021
CRUNCH 4.1: Truth and Trust in Journalism
Date: 25 Mar 2021
CRUNCH 3.6 KPIs for the Ethical Ad Economy
Our CRUNCH series will continue to run as a consecutive series for the second half of the year.
Date: 09 Dec 2020
CRUNCH 3.5: The Cultural Change, Brand Safety and Positive Selection of Content
Our CRUNCH series will continue to run as a consecutive series for the second half of the year.
Date: 02 Dec 2020
CRUNCH 3.4: Mapping the Cultural Change
Date: 25 Nov 2020
CRUNCH 3.3: Purpose beyond profit for a healthier ad industry
Date: 16 Jul 2020
CRUNCH 3.2: Transition to Transparency
Date: 28 May 2020
Venue: ONLINE WEBINAR
CRUNCH 3.1: Digital Advertising: The turning point
Date: 11 Mar 2020
