Association of Online Publishers

From Fly-bys to Super Fans: re-thinking your audience development and engagement strategies

In a world of ever-increasing competition for attention, how do you find new ways to surface your content?

Date: 28 Apr 2022

The Great Resignation… or the Great Opportunity?

How can you revitalise your organisation’s proposition in order to attract talent? As a team leader, you’ll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success. Join us at AOP CRUNCH along with your HR and recruitment leads to discover new strategies and best practice to ensure you’re addressing the changing requirements of the workforce and challenging bias to ensure all your team members have the chance to thrive.

Date: 26 May 2022 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

More

CRUNCH 4.6: Discovering talent – Discovering, supporting & retaining talent: tackling conscious bias to be successfully future fit

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office. In the face on an unparalleled opportunity to broaden your talent pool, how can you ensure that you’re tackling your unconscious bias and delivering inclusive working environments?

Date: 25 Nov 2021

More

CRUNCH 4.5: Brand spend accountability: how are brands working with publishers and the ad industry to demonstrate social responsibility

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

Date: 28 Oct 2021

More

CRUNCH 4.4: Understanding the increasing sophistication of misinformation & disinformation: how can we reframe the content agenda?

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Date: 30 Sep 2021

More

CRUNCH 4.3: Driving sustainable audience growth to diversify revenue

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

Date: 17 Jun 2021

More

CRUNCH 4.2: Solve ethics to solve programmatic

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Date: 29 Apr 2021

More

CRUNCH 4.1: Truth and Trust in Journalism

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified. Brands and agencies increasingly focused on ethical ad funding and now we live in a world where brands, agencies, employees, stakeholders, readers and viewers are actively inspecting their chosen media sources for purpose, ethics and practices.

Date: 25 Mar 2021

More

CRUNCH 3.1: Digital Advertising: The turning point

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.

Date: 11 Mar 2020

More

CRUNCH 3.2: Transition to Transparency

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study’s recommendations and the wider issue of transparency across the supply chain, bringing the industry together to generate progress towards achieving a better ecosystem.

Date: 28 May 2020
Venue: ONLINE WEBINAR

More

CRUNCH 3.3: Purpose beyond profit for a healthier ad industry

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising? Is this a time where brands that have a purpose beyond profit will be the most successful? We’ve had a strong response from across the industry on this topic, with a clear will for co-operation.

Date: 16 Jul 2020

More

CRUNCH 3.4: Mapping the Cultural Change

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them. Join us as we bring leaders from academia, brands, agencies and publishers together to share their viewpoints whilst we examine how the industry needs to respond.

Date: 25 Nov 2020

More

CRUNCH 3.5: The Cultural Change, Brand Safety and Positive Selection of Content

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 02 Dec 2020

More

CRUNCH 3.6 KPIs for the Ethical Ad Economy

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 09 Dec 2020

More