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CRUNCH

Stay connected and learn about the industry challenges at the latest AOP Events

Having consulted with you, our members, in 2018 we reinvigorated our previous Forum format and launched the AOP Crunch Series. The AOP Crunch Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting-edge learning or you want to guide future outcomes, you need to be there.

CRUNCH 4.3: Driving sustainable audience growth to diversify revenue

CRUNCH 4.3: Driving sustainable audience growth to diversify revenue

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

CRUNCH 4.2: Solve ethics to solve programmatic

CRUNCH 4.2: Solve ethics to solve programmatic

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

CRUNCH 4.1: Truth and Trust in Journalism

CRUNCH 4.1: Truth and Trust in Journalism

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified. Brands and agencies increasingly focused on ethical ad funding and now we live in a world where brands, agencies, employees, stakeholders, readers and viewers are actively inspecting their chosen media sources for purpose, ethics and practices.

2020 CRUNCH events

CRUNCH 3.1: Digital Advertising: The turning point

CRUNCH 3.1: Digital Advertising: The turning point

CRUNCH 3.2: Transition to Transparency

CRUNCH 3.2: Transition to Transparency

CRUNCH 3.3: Purpose beyond profit for a healthier ad industry

CRUNCH 3.3: Purpose beyond profit for a healthier ad industry

CRUNCH 3.4: Mapping the Cultural Change

CRUNCH 3.4: Mapping the Cultural Change

CRUNCH 3.5: The Cultural Change, Brand Safety and Positive Selection of Content

CRUNCH 3.6 KPIs for the Ethical Ad Economy

CRUNCH 3.6 KPIs for the Ethical Ad Economy

2019 CRUNCH events

CRUNCH 2.1: Publisher Alliances for Ad Revenue and Beyond

CRUNCH 2.2: Audience knowledge, the 'new' frontier

CRUNCH 2.3: The Race for Paid Content

CRUNCH 2.3: The Race for Paid Content

CRUNCH 2.4: Which way does the cookie crumble?

CRUNCH 2.4: Which way does the cookie crumble?

CRUNCH 2.5: Affiliate Commerce: A path for publishers

CRUNCH 2.5: Affiliate Commerce: A path for publishers

CRUNCH 2.6: Buy and sell-side: exploring opportunities for better results

Event News

CRUNCH 2018 rundown

CRUNCH 2018 rundown

Here’s a rundown of our much-coveted 2018 Crunch events - discussing problems faced throughout the Digital Publishing industry and how to tackle them moving forward. If you weren’t able to join us this year, we will be releasing our calendar for 2019 soon; so if you’re in need of some expert advice, make sure you pencil us in!

2018 CRUNCH events

CRUNCH 01: Programmatic: Rewired

CRUNCH 01: Programmatic: Rewired

Royal College of Nursing, 20 Cavendish Square London, W1G 0RN

Programmatic Rewired focused on helping delegates to understand how to deliver higher CPM transactions, how to get closer to the buyer, how to prevent data leakage and protect premium inventory.

CRUNCH 02: The Reader Revenue Revolution

CRUNCH 02: The Reader Revenue Revolution

Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

The Reader Revenue Revolution focused on helping delegates to understand winning reader revenue strategies for now and the future, to showcase new technologies that are driving revenue and to provide solutions for unique publisher challenges.

CRUNCH 03: GDPR and Beyond

CRUNCH 03: GDPR and Beyond

Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

Our GDPR event explored the Premium Publisher approach to GDPR Compliance. It outlined the implications for the industry and provided an early framing of the upcoming ePrivacy Directive challenge.

CRUNCH 04: Buy and Sell Side - Partnership Equals Progress

CRUNCH 04: Buy and Sell Side - Partnership Equals Progress

Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

The fourth CRUNCH event concentrated on the latest development in buy/sell side relations and their implications for publishers. We were able to see the contractual and technological elements that form the closer connection to the buy side.

CRUNCH 05: Creativity for the Attention Economy

CRUNCH 05: Creativity for the Attention Economy

Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

Creativity for the Attention Economy provided a number of innovative examples and case studies of successful digital content creation to help delegates understand what’s driving success in this space and why.

CRUNCH 06: How will the industry support you for a better 2019?

CRUNCH 06: How will the industry support you for a better 2019?

Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

Has 2018 been your year? Or should it be better? What do you want to achieve in 2019? And what do you want from this industry? With Christmas approaching, join us for an event that is all about you and your potential in 2019.

Our research with AOP Members tells us that managers and individuals alike want to explore:

• Open and inclusive career pathways and working practices
• Positive and supportive approaches to well being
• Expert approaches to develop a person to their best potential

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