Association of Online Publishers

CRUNCH

Stay connected and learn about the industry challenges at the latest AOP Events

The AOP CRUNCH Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting-edge learning or you want to guide future outcomes, you need to be there.

Finding your voice: How to grow your audio and video content strategy

Join us at AOP CRUNCH to discover actionable ideas to invest in strategic audio and video content that drives both long-term commercial growth and increased brand trust for your digital publishing brand.

Date: 25 Sept 2025 , 9:00 - 12:30
Venue: Charlotte Street Hotel, London

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CRUNCH 8.4

More details to follow shortly

Date: 13 Nov 2025 , 9:00 - 12:30
Venue: Charlotte Street Hotel, London

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Crunches

Investing in the future: How wider perspectives lead to inclusive narratives and engaged audiences

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? At AOP CRUNCH, attendees discovered how to deliver storytelling that better met the needs of both audiences and advertisers. They heard best practice and real-world expertise from leading digital publishers as we explored how to strengthen publisher environments to engage new and more diverse audiences.

Date: 22 May 2025 , 9:00 - 12:30
Venue: Charlotte Street Hotel, London

Driving growth through branded content

Direct relationships with the buy-side aren’t just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.

Date: 06 Mar 2025 , 9:00 - 12:30
Venue: Charlotte Street Hotel, London

Connecting the dots to maximise revenue

Digital publishers have increasingly collaborative environments, yet revenue strategies often remain siloed. How can we blend organisational priorities to develop internal solutions to drive revenue, audience growth, and engagement?

Join us at AOP CRUNCH to discover how leading digital publishers are breaking down barriers to re-structure revenue streams for greater resilience and create more opportunities for monetisation.

Date: 14 Nov 2024 , 9:00 - 12:30
Venue: Charlotte Street Hotel, London

Truth, trust, and technology: Digital publishing’s most complex balancing act

In many ways, humans have always been living in a post-truth era; propaganda isn’t a 21^st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted. As generative AI continues to muddy up these already murky waters, what can digital publishers do to rebuild trust with both audiences and advertisers?

Date: 26 Sept 2024 , 9:00 - 12:00
Venue: Charlotte Street Hotel, London

AI-volution and the opportunities for digital publishers

Generative AI is transforming digital publishing – but how much is just hyperbole? The last twelve months have seen an explosion of GenAI technologies, and with it, a redefining of the way that we work. As an industry, digital publishers need to develop new strategies and policies to adapt to this transformative new technology or risk being left behind – but it’s also critical to implement safeguards to mitigate the risks.

Date: 23 May 2024 , 9:00 - 12:00
Venue: Venue: Charlotte Street Hotel, London

The innovation revolution: how product development is charting a course to revenue diversification

As the digital publishing landscape continues to evolve in the wake of the deprecation of third-party cookies, how are digital publishers building the foundations for future success, whilst continuing to diversify their revenue and build out audiences? Join us at AOP CRUNCH to hear how leading digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation to open up new revenue streams and create better opportunities to engage with their audience.

Date: 07 Mar 2024 , 9:00 - 12:00
Venue: Charlotte Street Hotel, London

Co-opetition: How publishers can collaborate competitively

How can you think more strategically about how and where you collaborate with other publishers? Join us in London on November 16^th at AOP CRUNCH to hear how publishers are exploring new avenues of collaboration to reach new audiences, strengthen their data, and promote a more equitable industry.

Date: 16 Nov 2023 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Fostering inclusive working environments to sustain, retain, and grow

There is an art to cultivating talent, and an art to fostering inclusive working environments. This Thursday 14^th September, we joined leaders and changemakers at AOP CRUNCH to discover how they’re working to build a more diverse and inclusive digital media sector and what digital publishers can do to empower team members and prioritise budgets for DE&I and employee growth.

Date: 14 Sept 2023 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Repurpose, recycle, rethink: how publishers can make the most of their content

This May 25^th, we joined industry leaders at AOP CRUNCH to discover how publishers are maximising the reach of their content by repurposing content for different platforms, surfacing archival content for new audiences, and developing evergreen SEO and social strategies.

Date: 25 May 2023 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

The Identity Conundrum

Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences. However, as the field of identity develops rapidly in response to increased industry requirements, there are a lot of questions that need to be answered and a lot of uncertainty about who is genuinely delivering in this area and which solutions aren’t.

Date: 28 Mar 2023 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Stronger together: The key to publisher-to-publisher collaboration for mutual success

What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands are receive the support and investment that they need?

Date: 20 Oct 2022
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

The evolution of audio and video: How publishers are growing their brand through new content formats

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever.

Date: 29 Sept 2022 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

The Great Resignation… or the Great Opportunity?

How can you revitalise your organisation’s proposition in order to attract talent? As a team leader, you’ll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success. Join us at AOP CRUNCH along with your HR and recruitment leads to discover new strategies and best practice to ensure you’re addressing the changing requirements of the workforce and challenging bias to ensure all your team members have the chance to thrive.

Date: 26 May 2022 , 9:00 - 12:00
Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

From Fly-bys to Super Fans: re-thinking your audience development and engagement strategies

In a world of ever-increasing competition for attention, how do you find new ways to surface your content?

Date: 28 Apr 2022

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CRUNCH 4.6: Discovering talent – Discovering, supporting & retaining talent: tackling conscious bias to be successfully future fit

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office. In the face on an unparalleled opportunity to broaden your talent pool, how can you ensure that you’re tackling your unconscious bias and delivering inclusive working environments?

Date: 25 Nov 2021

CRUNCH 4.5: Brand spend accountability: how are brands working with publishers and the ad industry to demonstrate social responsibility

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

Date: 28 Oct 2021

CRUNCH 4.4: Understanding the increasing sophistication of misinformation & disinformation: how can we reframe the content agenda?

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Date: 30 Sept 2021

CRUNCH 4.3: Driving sustainable audience growth to diversify revenue

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

Date: 17 Jun 2021

CRUNCH 4.2: Solve ethics to solve programmatic

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Date: 29 Apr 2021

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CRUNCH 4.1: Truth and Trust in Journalism

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified. Brands and agencies increasingly focused on ethical ad funding and now we live in a world where brands, agencies, employees, stakeholders, readers and viewers are actively inspecting their chosen media sources for purpose, ethics and practices.

Date: 25 Mar 2021

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CRUNCH 3.6 KPIs for the Ethical Ad Economy

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 09 Dec 2020

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CRUNCH 3.5: The Cultural Change, Brand Safety and Positive Selection of Content

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Date: 02 Dec 2020

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CRUNCH 3.4: Mapping the Cultural Change

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them. Join us as we bring leaders from academia, brands, agencies and publishers together to share their viewpoints whilst we examine how the industry needs to respond.

Date: 25 Nov 2020

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CRUNCH 3.3: Purpose beyond profit for a healthier ad industry

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising? Is this a time where brands that have a purpose beyond profit will be the most successful? We’ve had a strong response from across the industry on this topic, with a clear will for co-operation.

Date: 16 Jul 2020

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CRUNCH 3.2: Transition to Transparency

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study’s recommendations and the wider issue of transparency across the supply chain, bringing the industry together to generate progress towards achieving a better ecosystem.

Date: 28 May 2020
Venue: ONLINE WEBINAR

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CRUNCH 3.1: Digital Advertising: The turning point

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.

Date: 11 Mar 2020