CRUNCH 3.6 KPIs for the Ethical Ad Economy
Date: 09 Dec 2020
Our Crunch series continues to be supported by our tab partners, Xandr & Google
The metrics we use to measure campaigns highlight the intention for what the client wants the campaign to achieve. The industry discussions around business and brand outcomes and the need to support diversity, transparency and the sustainability of our planet will be ineffective if we do not adopt metrics that reflect those pressing needs. The primacy of CPM says that what we want to achieve is “cheapness” and yet the evidence suggests that this leads to lack of transparency, non diverse environments and the funding of highly negative content. The emerging metrics in this space are driving more ethical, business positive outcomes between buy and sell side, as well as rewarding high quality engaging content.
Join us as we bring global leaders who are measuring media ethics and campaign outcomes across many environments to see how you and the industry can build a more productive future.
CRUNCH is a series of six events where publisher members can come together with their contemporaries and the industry for
EVP MD & Global Head of Mx Development
Havas Media Group
Head of Campaign Innovation
The Telegraph & Chair of InterMedia UK building a more inclusive LGBTQ+ media industry
EMEA Senior Media Director
Senior Director Solutions Engineering
The Ozone Project
Head of Response Digital & Board Director