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Commercial

Introduction

The AOP Commercial Group operates to share views, update members with new relevant business information, represent AOP members on key issues within agencies, facilitate networking and provide a forum to review suppliers.

If you would like to join the group or find out more about how you can get involved, please email Jenna Nord

Previous Topics

  • Viewability, ad fraud and brand safety
  • Programmatic development
  • Creativity in digital including native
  • Non direct digital revenue/selling data
  • Mobile and cross platform - continuing to develop commercial opportunities
  • Next major research project roll out

Recently Discussed

  • Brand suitability & contextual accuracy
  • Responding to supply path changes
  • Emerging programmatic standards & agentic infrastructure
  • Ad recovery & emerging format growth
  • Data marketplaces & 1PD activation
  • Industry initiatives (SPUR, MOW)
Next Meeting Date
  • Thursday 22nd October: Commercial: Programmatic - 2pm

Chairs

Mareen Anthonipillai

Mareen Anthonipillai
Executive Director, Programmatic
GB News

Kristen Randall Commericial Chair

Kirstin Randall
Digital Technology Partner Manager
Telegraph Media Group

Join us now!

If you would like to find out more about membership benefits or have any other enquiries please get in touch today

Learn how to join