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Commercial

Introduction

The AOP Commercial Group operates to share views, update members with new relevant business information, represent AOP members on key issues within agencies, facilitate networking and provide a forum to review suppliers.

VIEW MEETING NOTES

Key Themes

  • Viewability, ad fraud and brand safety
  • Programmatic development
  • Creativity in digital including native
  • Non direct digital revenue/selling data
  • Mobile and cross platform - continuing to develop commercial opportunities
  • Next major research project roll out

2025 Dates

  • Wednesday 12th March: Commercial: Programmatic
  • Thursday 15th May: Commercial: Programmatic
  • Monday 15th September: Commercial: Programmatic
  • Monday 8th December: Commercial: Programmatic

    Related Reading

    https://www.inpublishing.co.uk/articles/winning-a-bigger-slice-of-the-advertising-pie-20619

    Chairs

    Mareen Anthonipillai

    Mareen Anthonipillai
    Executive Director, Programmatic
    GB News

    Kristen Randall Commericial Chair

    Kirstin Randall
    Digital Technology Partner Manager
    Telegraph Media Group

    Join us now!

    If you would like to find out more about membership benefits or have any other enquiries please get in touch today

    Learn how to join