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Research

Introduction

The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content. We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.

Key Themes
  • Measurement
  • UKOM, JICWEBS, NRS replacement progress and issues
  • Widening Industrywide research initiatives knowledge
  • Insight into emerging formats – i.e. Mobile Video
  • Roll out of next major AOP research project
2021 confirmed dates
  • Tuesday 13th April - 2pm
  • Thursday 8th July - 2pm
  • Tuesday 21st September - 2pm
  • Tuesday 16th November - 2pm

Chairs

Phil Mc Mullan

Phil McMullan
Head of Insight and Data
ESI Media

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