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The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content. We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.

Key Themes
  • Measurement
  • UKOM, JICWEBS, NRS replacement progress and issues
  • Widening Industrywide research initiatives knowledge
  • Insight into emerging formats – i.e. Mobile Video
  • Roll out of next major AOP research project
2024 Dates
  • 11am Thursday 21st March
  • 2pm Monday 24th June
  • 11am Wednesday 4th September
  • 2pm Wednesday 20th November


Phil Mc Mullan

Phil McMullan
Head of Insight and Data
ESI Media

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If you would like to find out more about membership benefits or have any other enquiries please get in touch today

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