Introduction

The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content. We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.

If you would like to join the group or find out more about how you can get involved, please email Jenna Nord

Previous Topics

• Measurement
• UKOM, JICWEBS, NRS replacement progress and issues
• Widening Industrywide research initiatives knowledge
• Insight into emerging formats – i.e. Mobile Video
• Roll out of next major AOP research project