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Initiatives

Initiative

AOP Link Attribution Protocol; Summary of Principles

Following feedback from several of our publishers, the AOP aims to raise awareness of fair link attribution and encourage best practice among the digital publishing community as we continue to move towards a fairer, more transparent ecosystem. The Link Attribution Protocol is based on evidence and feedback gathered from members and provides a practical solution.

Initiative

AOP DPIA Guide

Under the GDPR a key element of Data protection by design and by default is the requirement for Data Controllers to determine if a Data Protection Impact Assessment (DPIA) should be conducted. AOP have compiled DPIA guidance aimed at helping publishers develop their understanding and capability to conduct DPIA’s.

Initiative

AOP Ad Quality Charter

The charter was officially launched at the AOP’s Inside Out Digital Publishing Convention on 1st and 2nd November 2017. The charter outlines terms supported by the AOP and aims to take the lead in promoting premium verified quality audiences and inventory.

Initiative

AOP Ad Blocking Guide & Audit

Publishers are losing revenues and advertisers are losing audience reach but our members are fighting the threat. This guide forms part of our AOP Ad Blocking campaign to attack the problem, defining a position and collective action, whilst engaging with the ad industry to drive better standards. This is a guide available to AOP Members only. To access, please register and log in to the AOP website.

Initiative

AOP GDPR Good Practice Guidance

The GDPR workstream has resulted in the AOP creating its own AOP GDPR Working Group, supported by legal advisers Lewis Silkin, to help guide the output. The goal of the Group is to reduce risk by creating good practice guidelines and resources our members can use collectively. This is a guide available to AOP Members only. To access, please register and log in to the AOP website.

Initiative

AOP Protocol

This protocol has been developed through extensive consultation with AOP Member Publishers, ISBA, IPA, major agency buying groups and tech leaders with a goal to create shared understanding, via this collaboration, that is simple and beneficial for the entire ecosystem.