Publishing Tech Talk

TechTalk Live: How to be a data-led publishing success

Key takeaways

Publishers, adtech vendors, and other actors in the sector have conflicting objectives that they’re working towards in the post-third-party cookie internet. Publishers need to go back to basics and review their overarching strategy and purpose. It should always come back to your audience and at the end of the day, publishers need to be the experts of their audiences to really tap into the value of their first-party data. To build a trusted relationship with your audience, you need to create an experience that delivers on the user’s needs – not those of the advertiser.
You need to have a unified approach to data across all your teams and data should be at the heart of decision-making in all areas of your business. When everyone is working towards the same north star, you guarantee that your data strategy will have much greater impact.
It takes work and training to make sure that everyone is fully aligned with your data-driven approach. Having a training programme that people can tap into at varying levels of data-literacy is a critical part in making sure that everyone is part of this journey.
Audit your tech stack constantly. The publishing tech space is constantly evolving with new players and solutions entering the market regularly. Make sure to review your tech stack and be prepared to strip out a vendor if they are no longer delivering against your overarching goal or if a competitor has a better offer.
Publishers should be collaborating now more than ever and sharing knowledge. A rising tide lifts all boats, and as we enhance the publisher first-party offers, we should be working together to engage advertisers and agencies in the value of direct partnerships.

TechTalk Live: How publishers can control the narrative around first-party data

Event Partner - UKOM

Key takeaways

Engagement is the new currency and having a comprehensive first-party data strategy is key to driving engagement. Data is informing everything from content to commercial for digital publishers, but you have to remember that it has to be working towards creating a positive user experience.
Transparency is key. If you’re upfront with your audience about what you’re collecting and how you’re using it, and your goals are aligned with what your audience want, you create an environment where people want to share data with you. Ultimately, the trust of your community is your most important asset.
Don’t underestimate the importance of due diligence when you enter into a data partnership, whether with vendors, other publishers, or advertisers. Increasingly, responsibility is being placed upon all parties to ensure that the data is consented and ethically obtained.
Get your home in order. You need clear collaboration across teams, and this might mean that you need to rethink how you’re communicating. Are you speaking their language? It could be that you can encourage teams to utilise your data by finding ways to embed your insights into tools that are already being used.
More broadly, collaboration is also important across the industry, such as publishers working to create joined-up solutions to ease partnering with advertisers. And from an adtech side as well, developing flexible solutions that are able to plug into other products could be hugely beneficial. We need to be working together rather than remaining in silos.

Tuesday 3^rd October, 9am to 12.45pm, Charlotte Street Hotel

TechTalk Live: Building sustainable product development & audience growth

Event partner: Google

MORE INFO

Tuesday 3^rd October, 13.45pm to 17.00pm, Charlotte Street Hotel

TechTalk Live: AI & User-Centric Product Development

Event partner: Baytree

MORE INFO

Thursday 5^th October

Look out for the PTT Newsletter and downloadable Special Report

Speakers

Tom Allum

Co-Founder, Baytree

Bola Awoniyi

Co Founder and COO, Black Ballad

Harley Ayers

Head of Data Strategy, Global

John Barnes

Chief Digital Officer, William Reed

Gerson Barnett

Founder & Executive Director, Right Thing Media

Kate Barry

Chief Revenue Officer, Mumsnet

Liam Brennan

Managing Director, The Responsible Marketing Agency

Billy Carney

Founder, RocaNews

Sherrick Chavda

Group Director of Audience and Data Strategy, EMEA, Initiative

Sami Chheng

Strategic Partner Lead, Google

David Cottell

Programmatic & Platforms Senior Lead, Channel Four

Paul Davison

SVP Commercial, EMEA, VICE Media Group

Alessandro De Zanche

ADZ Strategies

Danielle Di Michiel

Strategic Partner Lead, Google

Claire Dracott

Director of Tech Innovation, News UK

Ian Dowds

CEO, UKOM

Samantha Eales

Senior Insight & Data Manager, Mail Metro Media

Luke Edwards

Lead Frontend Developer, Immediate Media

Alex Fahey

Head of International Sales & Sustainability Lead, Clear Channel

Caroline Fenner

Commercial Director, BuzzFeed

James Florence

Head of Advertising Technology, Immediate Media

Max Frost

Founder, RocaNews

Dan Ginns

UK Country Manager, Taboola

Marisol Grandon

Writer

Jo Holdaway

Chief Data & Marketing Officer, IDNML

Paul Hood

Digital Development Director, The Sun, News UK

Lindsey Jayne

Chief Product Officer, FT Group

Philippa Jenkins

Executive Editor, Independent Digital News & Media

James Jones

Chief Marketing Officer, IMPACT +

Anna Kechekmadze

Global Digital Media Lead, Sanofi CHC

Chris Ladd

Former Head of Media, Nationwide Building Society

Mario Lamaa

Director of Revenue Operations, Immediate Media Co

Alastair Lewis

Owner, Quested Consulting

Bryony Long

Partner, Lewis Silkin

Hannah Mirza

Founder & CEO, The Responsible Marketing Agency

Paul Newman

Managing Director – Tech, Future

Tobi Oredein

CEO & Founder, Black Ballad

Marcus Ryder MBE

Head of External Consultancies, Sir Lenny Henry Centre for Media Diversity, Birmingham City University

Yara Silva

Group Head of Social Media, Reach plc

Robin Shute

Operations Director, Arc Europe

Alistair Smith

Head of Commercial Data & Insight, Independent Digital News & Media

Craig Smith

Director, Trading, GroupM

Sophie Strong

Managing Partner of Media Experience, PHD UK

Philip Swinden

Managing Director, Haymarket Business Media

Sam Toothill

Media Director, SMG

Laura Wade

Global Head of Sustainability Strategy, EssenceMediacom

Sarah Watson

Chief Product Officer, PinkNews

Michelle Whitehead

Sustainability Lead, Immediate Media

Hannah Williams

MD, Digital Content, Immediate Media

Ross Willmot

Head of Consumer Marketing, Independent Digital News & Media

Alex Wright

Programmatic & Platform Leader, Channel Four

Andrew Wythes

Director of Analytics, Independent Digital News & Media

26-27 September & 3 October 2023,
Charlotte Street Hotel, London

A FLEXIBLE PROGRAMME

WEEK ONE: DATA