Build, scale, and perform: The role of in-house tech and the creator economy
The era of off-the shelf is over and publishers are increasingly creating in-house products that are engines for both performance and growth. Join us in London to discover case studies of transformational product development in action. From improving quality signals and authenticated reach to enhancing the user experience, this is your opportunity to uncover how you can develop solutions that will strengthen your monetisation strategies and drive audience loyalty. Alongside this, you’ll hear about the growing role of the creator economy. Learn how publishers are transforming their journalists into creators to scale audience and deliver commercial impact – whilst preserving their credibility.