Publishing Tech Talk

10-13 October 2022

The agenda is designed to enable you to dip into the content of most direct relevance to your business and your job role. As well as the mix of virtual and live events, there will be videos to watch on demand, articles to read, and other new resources to access to build your knowledge.

Monday: Day 1

Tuesday: Day 2

Wednesday: Day 3

Thursday: Day 4

10 October 2022

Day 1

Maximising publisher revenue and redefining privacy

Richard Reeves is joined by James Rosewell, co-inventor, SWAN [Secure Web Addressability Network] to discuss how publishers can not only improve privacy but also maximise revenue by offering advertisers the same or better return on investment to the current in-market offerings. “First-party data strategies on their own are just not going to maximise publisher revenue and have many privacy issues”.

They’ll explore what will happen if publishers worked together to create a new fully compliant utility for identity and preferences which is run for the good of society.

Richard Reeves
Managing Director
AOP

James Rosewell
Founder
SWAN (Secure Web Addressability Network)

11 October 2022

Day 2

Working towards carbon neutral digital publishing

In this podcast, Richard will explore how tech solutions can help publishers ensure their operations have less impact on the environment and are more sustainable. Why is this important? The discussion will also focus on how advertisers and agencies increasingly focused on their own ESG goals are looking to work with publishing partners with the credentials that match those values. And again, how might technology facilitate trading relationships in a more sustainable ecosystem?

Richard Reeves
Managing Director
AOP

Gerson Barnett
Founder & Executive Director
Right Thing Media

Matt McIntyre
VP, Programmatic, EMEA
Essence

Laura Wade
Head of Sustainability
Essence

12 October 2022

Day 3

9:00am - 11:30am

METRICS TechTalk - "In person"

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Ensuring audience metrics are insightful, actionable, and are making a measurable difference to your business

Welcome & Introduction

Learn how IPSOS Iris data on your audiences are being used by agencies to deliver valuable insights for effective media strategy and campaign planning

Engagement Metrics: developing Quality Read Scores

Understanding the power of attention metrics

Optimising eye gaze attention to drive client outcomes
What Mediahub are learning from developing the ARC (Attentive Reach & Composition) attention platform to better inform media planning and make every impression count

Audience Q&A and panel discussion: Managing the balance of quality engagement and attention vs scale

Close

Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Jo Holdaway
Chief Data & Marketing Officer
IDNML

Ian Dowds
CEO
UKOM

Erfan Djazmi
Chief Digital Officer, EMEA
Mediahub

Samantha Eales
Insight Manager
Mail Metro Media

David Higgerson
Chief Digital Publisher
Reach plc

Kieran Lewis
Head of Commercial Product & Data
Bauer Media

Scott Thompson
Associate Insight Director
Publicis Media

Roundtable: Hit the “worth it” benchmark

We’ve all had a moment where we are about to subscribe to a newsletter or take out a subscription and thought to ourselves, “is this worth it?” That moment can decide it all, but what makes people choose to enter their data? With publishers going through a significant revenue diversification towards loyalty-based products and services, you need a UX that inspires confidence.

Join this roundtable to explore how content, technology and personalization can become the key driver to making the most of every visit - and every user you worked so hard to acquire. We'll be discussing the benchmarks set by users accustomed to other services, and how to get your own product there efficiently.

Places on this session are strictly limited – apply to join by emailing publishingtechtalk@ukaop.org

Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Mads Holmen
VP, Product Marketing
EX.CO

Prove Your Premium: Using metrics to grow your revenue from brands and agencies

Now that you have data, what’s the best way to sell your premium value to brands and agencies looking for the most effective advertising solutions? Join this round table discussion to explore what works, and how to use data and metrics to make the most persuasive case for your publishing brand.

Places on this session are strictly limited – apply to join by emailing publishingtechtalk@ukaop.org

Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Tom Jenen
Chief Revenue Officer
Brand Metrics

1:30pm - 4:00pm

EXPERIENCE TechTalk - "In person"

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Chair’s Introduction: What we’re learning at Global about the challenges and opportunities of creating a more personalised user experience

Defining the right approach to personalisation of the user experience for your publishing business

Understanding the opportunities created by personalisation for niche at at-scale publishers
An update on what’s possible now, and what publishers are asking for next

Panel: How can publishers prepare their business for the evolution of personalisation?

Creating the right tech stack: build vs buy vs partnerships
Developing the in-house skills to ensure you are a more user-focused organisation

Personalising the advertising experience: understanding what’s possible

Balancing the UX experience and revenues
Ensuring the advertising experience doesn’t impact poorly on core web vitals

Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Steve Wilson-Beales
Head of SEO & Editorial Product
Global

Terry Hornsby
Group Digital & Innovation Director
Reach plc

Katrina Broster
Marketing Performance & Technology Director
Financial Times

Lior Fisher
CPO & Co-Founder
Browsi

Asher Glinsman
Head of Monetisation
Boons Media

Andrew Macharg
Chief Technology Officer
HELLO! Magazine

Sherzod Rizaev
Director of Commercial Strategy & Operations
LADbible Group

Rachel Shekhtman
SVP Revenue ROW
Browsi

13 October 2022

Day 4

9:00am - 11:30am

PRIVACY & IDENTITY TechTalk - "In person"

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Chair’s welcome

Rethinking the digital future to enhance the ads-supported web

Panel discussion – Preparing for the future of privacy – circumvent, reinvent, or reimagine?

Is it really possible to rethink the programmatic advertising industry to provide a benefit to premium publishers?
Have publishers fully grasped the impact on their business?
What should publishers be doing right now to prepare for a cookie-less future?

Panel discussion

Probabilistic or deterministic IDs – are they the answer and will publishers need to adopt all solutions?
How are Contextual Targeting Solutions and strategies evolving?
Data matching strategies: are Clean Rooms scalable and will they ever be for Publishers?

Close

Venue: The Apartment, The Hoxton, Holborn, WC1V 7BD

Pete Wootton
Digital Media Consultant
Danegate Media Ltd

James Aylett
Chief Data Officer
Annalect

Anthony Hitchings
Global Digital Development Director
Financial Times

Katherine Le Ruez
Director of Commercial Strategy and Operations
The Guardian

Daniel Powell-Rees
Global Head of Revenue Yield Management & Operations
Economist Impact

Matthew Rance
Head of Commercial Data
Immediate Media Co

Aurelie Rimmen
Head of Strategy & Operations, EMEA GTM
Google

Mathilde Verron
Publisher & Exchange Platforms Privacy Lead
Google

1:45pm - 4:15pm

REVENUES TechTalk - "In person"

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Chair’s intro: Identifying new opportunities for publishers to commercialise their expertise within a changing landscape

Building transparency into the supply chain: understanding advertiser expectations

Published in May 2020, the ‘ISBA/PwC/AOP supply chain transparency study’ marked the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system – have been mapped from end-to-end, anywhere in the world.

Following the publication of the study, a cross-industry Taskforce was established to address these complexities and inconsistencies identified and, to provide a response to PwC’s key findings and recommendations from the Study. Following the work undertaken by the Taskforce, the subsequent establishment of the ‘Tool Kit’ and the related ‘Controlled Test & Learn’ study being currently conducted, we discuss what impact the work has had, have behaviours changed as a result of the insights garnered from the study and, is the interrogation of supply chains now less complex.

Panel: How to leverage the high value assets that publishers can develop to maximise revenues

Where are the opportunities and how are publishers using tech solutions to better develop revenues across….