Maximising publisher revenue and redefining privacy
Richard Reeves is joined by James Rosewell, co-inventor, SWAN [Secure Web Addressability Network] to discuss how publishers can not only improve privacy but also maximise revenue by offering advertisers the same or better return on investment to the current in-market offerings. “First-party data strategies on their own are just not going to maximise publisher revenue and have many privacy issues”.
They’ll explore what will happen if publishers worked together to create a new fully compliant utility for identity and preferences which is run for the good of society.
SWAN (Secure Web Addressability Network)