AOP →

Publishing Tech Talk

10-13 October 2022

The agenda is designed to enable you to dip into the content of most direct relevance to your business and your job role. As well as the mix of virtual and live events, there will be videos to watch on demand, articles to read, and other new resources to access to build your knowledge.

Wednesday: Day 3

Thursday: Day 4

PTT 05 2x

12 October 2022

Day 3

Ensuring audience metrics are insightful, actionable, and are making a measurable difference to your business

  • Learn how Ipsos Iris data on your audiences are being used by agencies to deliver valuable insight for effective media strategy and campaign planning.
  • How are publishers evolving the ways they interpret and present metrics to focus the business on the data and to curate premium destinations in the programmatic space
  • How are publishers using engagement metrics to grow audiences and revenues
  • Managing the conflict between scale and engagement

Who should attend?

Publishing leaders responsible for data, research, revenues, commercial development, and audience development.


Jo Holdaway bio pic 2022

Jo Holdaway
Chief Data & Marketing Officer
IDNML

Ian Dowd

Ian Dowds
CEO
UKOM

Scott Thompson Headshot 2020 cropped

Scott Thompson
Associate Insight Director
Publicis Media

Leveraging new tech solutions to create a personalised experience to deepen user engagement

  • Understanding individual user responses to advertising placements and formats to personalise the advertising experience and increase response rates
  • Using interactive tools to engage users and provide publishers with more insights
  • Building personalised funnels of engagement – leading users to create accounts and commit to paid content

Who should attend?

Publishing leaders responsible for product, ad ops, audience development, revenues, subscriptions

Steve Wilson Beales

Steve Wilson-Beales
Head of SEO & Editorial Product
Global

13 October 2022

Day 4

How should publishers be preparing for the future of online privacy and identity

  • Google’s Privacy Sandbox – providing an opportunity to reimagine the future rather than replicate the past?
  • How are publishers leveraging tech solutions to provide a single view of the user?
  • Data matching strategies to provide better solutions to the buy-side

Who should attend?

Publishing leaders responsible for revenues, commercial development, data, research, audience development

Pete Wootton

Pete Wootton
Digital Media Consultant
Danegate Media Ltd

Dan Powell Rees

Daniel Powell-Rees
Global Head of Revenue Yield Management & Operations
Economist Impact

Diversifying and maximising publisher revenues

  • Managing the next evolution of the programmatic space – how can publishers take more control?
  • New solutions for dynamically monetising more of your content
  • Integrating ecommerce solutions into your revenue model

Who should attend?

Publishing leaders responsible for revenues, commercial development, data, research, ad operations, product

Lauren Dick

Lauren Dick
Director, Business Development
Mail Metro Media