Protecting and enhancing your first-party data
Data is one of publishers’ most valuable assets. In the past few years, imperfect identification methods such as third-party cookies have resulted in publisher data leakage into the ad tech ecosystem. Nevertheless, the decline of third-party cookies creates challenges when it comes to the activation of publishers’ data outside of their domains. How can publishers protect their data from leaking and ensure that their monetisation partners can activate it outside of their domains? In this exclusive breakfast event, ID5’s CSO, Joanna Burton, will gather representatives from some of the most prominent UK publishers to share insights, best practices and solutions to help media owners safeguard and enhance their data in the short and long term. This is an in person event for limited numbers to enable the best conversations, publishers can apply to join by contacting firstname.lastname@example.org.