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Research

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP and Deloitte reveal that revenue from online video and subscriptions is growing, despite an overall reduction in digital publishing revenues in Q2 2019

AOP sees boost in publisher confidence despite revenue decline in Q1

AOP sees boost in publisher confidence despite revenue decline in Q1

AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue

AOP audit finds ad blocking rates at three-year low, but revenue lost continues to increase

AOP audit finds ad blocking rates at three-year low, but revenue lost continues to increase

The latest results from AOP reveals publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates

Three-fifths of digital publishers saw business growth in 2018

Three-fifths of digital publishers saw business growth in 2018

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats

Display and Subscriptions Continue to Drive Digital Publishing Revenue

Display and Subscriptions Continue to Drive Digital Publishing Revenue

AOP and Deloitte reveal publishers’ total digital revenue increased by 6.8% on a 12-month rolling basis to June 2018.

Making the big picture clearer

Making the big picture clearer

The AOP is committed to an industry-wide initiative to prove the value of digital ad investment. Here’s why...

Digital publishers see boost in revenue growth as confidence increases

Digital publishers see boost in revenue growth as confidence increases

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.4% on a 12-month rolling basis to March 2018 with industry confidence also on the up.

AOP audit reveals ad blocking levels fall, but revenue loss increases

AOP audit reveals ad blocking levels fall, but revenue loss increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers.

Display advertising continues to be largest driver of digital publisher revenue

Display advertising continues to be largest driver of digital publisher revenue

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.

Premium editorial sites outperform social media for long-term memory encoding

Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

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