Research

Third quarter findings from AOP (Association for Online Publishing) and Deloitte, the business advisory firm, reveal B2B publisher growth in sponsorship revenue of 47% year-on-year.

Latest findings from AOP and Deloitte reveal that amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015

London, UK, 1st June 2016 –UK publishers have seen their total annual digital revenues grow by 62% over the last four years, according to analysis from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association of Online Publishers (AOP) and Deloitte, the business advisory firm.

AOP’s seventh annual Organisation Census aims to help provide understanding around the position of the industry and allows AOP members benchmark their own business performance and status against the wider market. The report covers a wide range of topics including the shape of growth, key areas of recruitment and skills development, investment in development and technology, commercial revenues and priorities, and overall challenges to development for publishers.

The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in conjunction with PHD, Manning Gottlieb OMD and Celtra, have produced a combined study on the impact of cross device brand advertising.