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Financial Audit Toolkit - programmatic advertising

The Financial Audit Toolkit was produced in collaboration with the Programmatic Cross Industry Taskforce. It consists of the Data Fields List (DFL) the Audit Permission Letter (APL) and the Principles of Use document. It provides advertisers and publishers with the necessary industry recognised standards to begin auditing their programmatic supply chains, levelling the channel up with all other media channels.

Data Field Lists


Audit Permission Letter


Principles document: data and financial audits