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CRUNCH 3.1: Digital Advertising: The turning point

Date: 11 Mar 2020

 

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.

Our research has shown that advertisers and buyers are keen to see publishers take a unified approach and that publishers also see this as the way forward.

Join us as we bring industry leaders from buy and sell-side together to work out practical solutions as we seek to find answers to the following questions:

  • How can we co-operate around addressability and federated learning networks?
  • How can we increase the significance of context?
  • How will effectiveness from premium publishers drive buy-side engagement?
  • Which technologies will facilitate the process?
  • How do we come together to progress? 

Crunch is a series of six events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

Bitesize

  1. The more transparent we all are, the better
  2. The ‘Chrome Safe Haven’ will disappear, meaning embracing change is inevitable and essential
  3. Less data means less reliance on deterministic data, which in turn means less reliance on the success measures
  4. It’s time that Publishers collaborated in a meeting with the Duopoly, rather than having lots of separate meetings. This means we can find a collective solution and all move forward together
  5. Moving forward for publishers means: being reader-first, working together and working harder on standards whilst embracing change in a time of uncertainty

Featured Speakers

Karen Eccles MD Digital Innovation with The Telegraph

Karen Eccles
MD Digital & Innovation
The Telegraph

Profile

Preferred Colour corporate press head shot JULIA SMITH

Julia Smith
Founder
The Digital Voice

Profile

Alexandra Wright

Alex Wright
Digital Programmatic Lead
Channel 4

Profile

Nick Mc Carthy

Nick McCarthy
Senior Vice President of Merkle’s Data Solution in EMEA and CDO for M1
Merkle Inc

Profile

Hannah Buitekant

Hannah Buitekant
Executive Director, Digital
Mail Metro Media

Profile

Damon Reeve headshot

Damon Reeve
CEO
Ozone Project

Profile

Richard Lloyd

Richard Lloyd
Chief Data Officer
GroupM

Profile

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