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Finding your voice: How to grow your audio and video content strategy

Date: 25 Sept 2025 , 9:00 - 12:30
Charlotte Street Hotel, London

Our CRUNCH series continues to be supported by our TAB partner Google

Demand for audio and video content is on the rise. Publishers who have been investing in this content are beginning to see a return on their investment; according to the Digital Publishers’ Revenue Index for Q1 2025, the combined revenues from video and digital audio now make up 7.2% of publisher turnover.

But there’s lots of room for improvement.

Join us at AOP CRUNCH to discover actionable ideas to invest in strategic audio and video content that drives both long-term commercial growth and increased brand trust for your digital publishing brand.

Here’s a sneak preview of the topics you’ll be hearing:

  • Effective strategies to reach younger audiences where they’re already spending time
  • Techniques to adapt your brand voice to new platforms in order to engage fresh audiences
  • Exploring why the line between audio and video content is blurring and what that means for delivering impactful storytelling
  • Enhancing existing content verticals using new content formats
  • Developing your commercial offer around video and audio content through innovative new formats and brand partnerships
  • Advancing your measurement practices around video and audio content to deliver better understanding of your reach, impact, and brand awareness

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

Register Now

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Behind Bauer’s strategy to amplify data-led audio advertising


CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

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