The Identity Conundrum
Date: 28 Mar 2023
The Apartment, The Hoxton, Holborn, WC1V 7BD
Our CRUNCH series continues to be supported by our TAB partner Google
Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences. However, as the field of identity develops rapidly in response to increased industry requirements, there are a lot of questions that need to be answered and a lot of uncertainty about who is genuinely delivering in this area and which solutions aren’t.
On March 28th, we headed to London to hear from a panel of industry experts who tackled common misunderstandings regarding identity and explored how publishers are taking steps to ensure that any solution they implement will continue to deliver for their brands.
Here are just a few of the key takeaways from our discussion...
How UK publishers, vendors, agencies, and regulators are solving the identity conundrum: AOP CRUNCH
Investigation into Google’s ‘Privacy Sandbox’ browser changes
A shift in the marketplace’: Media agencies’ influence over programmatic is growing
Google working towards a 'privacy-centric future'
The open programmatic market is in a tough spot
7 lessons for publishers, from 7 different subscription businesses
CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for
Head of Addressability, UK
Regional Vice President, Addressability EMEA
Marketing Performance & Technology Director
Managing Director - Digital
Chief Strategy Officer
Group Director, Audience & Data Strategy, EMEA
Director, Digital Markets Unit
Competition and Markets Authority
Head of Data & Technology Services
Programmatic & Data Director
Director, Data & Tech Consulting
Founder and CEO
The Media Leader
Programmatic & Platforms Leader
Publisher & Exchange Platforms Privacy Lead