CRUNCH 3.4: Mapping the Cultural Change
Date: 25 Nov 2020
Our recent survey to the AOP community demonstrated an appetite for a change in direction. In response to the convergence of wider societal issues and movements, from the Pandemic, Black Lives Matter, Environment and Facebook boycott; this cultural shift has helped to define our intentions and in turn create an interconnected series of CRUNCH events that address the industry’s key opportunities and challenges during these times. In doing this, we will be re-positioning the core areas of focus to align with a more purposeful context.
The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them.
Join us as we bring leaders from academia, brands, agencies and publishers together to share their viewpoints whilst we examine how the industry needs to respond.
Guest speakers include:
CRUNCH is a series of six events where publisher members can come together with their contemporaries and the industry for
Collaboration to progress key industry issues
Inspiration and learning
Dr Sean O Ferguson
Asia School of Business
Ali Hanan Hanan
Founder & CEO
Inclusion Strategic Project Advisor
Business In The Community
Chief Client Officer
Head of Sustainability & Social Impact
Head of Consultancy
The Conscious Advertising Network