Truth, trust, and technology: Digital publishing’s most complex balancing act
Date: 26 Sept 2024
, 9:00
-
12:00
Charlotte Street Hotel, London
Our CRUNCH series continues to be supported by our TAB partner Google
In many ways, humans have always been living in a post-truth era; propaganda isn’t a 21st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted. As generative AI continues to muddy up these already murky waters, what can digital publishers do to rebuild trust with both audiences and advertisers?
AOP CRUNCH heard from industry experts who explored how premium digital publishers have re-established their brands as trusted sources of information.
Here are just a few of the topics that they explored:
Bitesize
Social media owners top global survey of misinformation concerns
Media must stay accountable amid rise of artificial intelligence – Ipso
Google AI Overviews rollout hits news publisher search visibility
Blockchain can help news publishers fight risks posed by fake news websites
CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for
Featured Speakers
Heather Dansie
Research and Insight Director
Newsworks
Charlotte Dewar
Chief Executive Officer
IPSO
Chloé Fiodiere
Deputy Director
Journalism Trust Initiative - France
Toby Granville
Editorial Development Director
Newsquest
Rosie Kitson
Chief Impact Officer
Havas UK&I
Jules Kendrick
Chief Growth Officer and MD UK & EMEA
TAG
Dan Larden
Head of Media
ISBA
Mun Keat Looi
International Features Editor
The BMJ
Owen Meredith
Chief Executive
News Media Association
Jacqui Merrington
Deputy Commercial Editorial Director
Mail Metro Media
Nic Newman
Senior Research Fellow
Reuters Institute for the Study of Journalism
Niki West
Director of Agency & Client Services
Newsworks