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Connecting the dots to maximise revenue

Date: 14 Nov 2024 , 9:00 - 12:30
Charlotte Street Hotel, London

Our CRUNCH series continues to be supported by our TAB partner Google


At AOP CRUNCH, attendees discovered how leading digital publishers were breaking down barriers to restructure revenue streams for resilience and greater monetization opportunities.

Topics included:

  • Structuring collaboration between data, commercial, and editorial teams
  • Strengthening subscription strategies to reduce display ad reliance
  • Lessons from finding alternatives to third-party cookies
  • Strategies to monetize audio and video content
  • Community-building approaches
  • Rethinking paywalls for targeted audience access

Bitesize

  • As an industry, we’ve been led down a path of lots of complicated and expensive technology. And while it has worked, as advertisers have access to a plethora of different avenues, it’s harder for publishers to get the margin and yield needed from your assets. The ad tech industry has to work harder to reduce barriers – and publishers need to take ownership of their own ecosystems more effectively.
  • If you can’t measure it, it didn’t happen. Joined-up reporting is more essential than ever to deliver against advertiser requirements and to guide editorial strategies.
  • At the end of the day, data points are people – but people are more than their data points. You need a holistic approach that breaks data out of its siloes and blends advertising data with polls, eCommerce, and more to have a 360-view of your users that can be served to publishers in meaningful ways.
  • We need to reframe the conversation around sustainability in advertising and media. We’ve never optimised campaigns for sustainable KPIs before, so we shouldn’t expect fantastic returns straight away. Incremental wins are still wins – and they add up quickly.
  • As video consumption evolves, publishers are facing a challenge about how to create content. Do you create something that can be pushed to all platforms, in all formats? Or do you focus on one aspect and do it really well? Whatever you choose, make sure you get started doing something. Don’t be paralysed by fear.

Related Reading

Video adspend outpaces total digital growth in H1

Presentations

Driving Diversification & Development Without Dilution

Navigating Accountability & Authenticity: The Future of Sustainable Advertising


Conde Nast Presentation




CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

Featured Speakers

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Elizabeth Corbin
Head of Advanced Advertising
Sky

Profile

Anthony Crocker

Anthony Crocker
Director of Commercial Success Strategy
The Telegraph

Profile

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Oliver Deane
Co-Founder
The GoodNet

Profile

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Nav Dhillon​​​​
Head of Advertising
Gumtree

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Samantha Eagles LINKEDIN

Samantha Eales
Head of Commercial Audience Data
Mail Metro Media

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Claire Gleeson Landry Linked In

Claire Gleeson-Landry
Head of Investment & Sustainable Media
Good-Loop

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Joris Hendrik Groenendaal
Director, Consumer Revenue Video
Condé Nast 

Profile

Alex Kirby

Alex Kirby
Revenue Operations Manager
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Re Metro Tracy Stanton 414

Tracy Middleton
Head of Media & Entertainment
Mail Metro Media

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Jacqui Merrington

Jacqui Merrington
Deputy Commercial Editorial Director
Mail Metro Media

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Ben Nachman
Video Growth Lead
Mail Metro Media

Profile

Cecille

Cecilie Vernon Norsgaard
Senior Product Manager, Global Video
Conde Nast

Profile

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Nick Pinks
Co-founder and CEO
Covatic

Profile

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