CRUNCH 4.2: Solve ethics to solve programmatic
Date: 29 Apr 2021
Our CRUNCH series continues to be supported by our TAB partners, Xandr & Google
The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem. There are four interconnected factors that we, the industry, are trying to solve separately.
The AOP believes that a connected solution is required and through the CRUNCH events, we have been working with the industry to join the dots. Our first event of 2021 focused on Truth and Trust in Journalism, and how to identify publishers of integrity within the programmatic ecosystem. This session discussed progresses to how to solve the ethical challenges within a programmatic led market. Every CRUNCH event aims to identify actions.
Director Standards & Investment Product EMEA
Global Digital Lead
Director Global Audience Solutions
Kelly Jacobson Collins
Advertising Data Privacy Specialist