Our CRUNCH series continues to be supported by our TAB partner Google

Search is becoming a zero-sum game. Traffic is declining, and publishers are increasingly finding themselves in direct competition with AI summaries and large language models. Against this backdrop, publishers need to adopt new strategies to reclaim a direct relationship with their audience – and to educate advertisers on the value of a quality, premium environment.

Join us at AOP CRUNCH this Thursday 14^th May to discover how publishers are protecting their traffic whilst maintaining or growing their yield and to learn from their successes and failures as you develop your own post-search strategies.

Here’s a preview of the questions that we’ll be exploring:

• Is AI search optimisation now business-as-usual – and if not, how do you address the AI crawlers?
• How do you develop new strategies that will protect your audience whilst reducing reliance on search and referral traffic?
• What does it take to develop a strong brand voice that emphasises premium publishing’s unique points of differentiation to AI-driven summarisation
• How are publishers shifting from metrics that promote scale to those that demonstrate how brand and performance come together to deliver quality returns for publishers and advertisers alike?

REGISTER HERE


CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

• Collaboration to progress key industry issues
• Inspiration and learning
• Networking