Our CRUNCH series continues to be supported by our TAB partner Google

Audience growth and development have long been the bread and butter of a digital publisher. But as the landscape continues to become increasingly crowded, it’s more important than ever for publishers to take a strategic approach to strengthening communities and promoting meaningful engagement that cuts through the clutter. And a publishing brand that stands for something – and that consistently delivers on that brand promise – is essential for long-term audience growth and retention.

Join us at AOP CRUNCH on Thursday 19^th March to discover how publishers are doubling down on strategies to build brand loyalty and re-establish themselves as trusted environments for both audiences and advertisers.

Here’s a quick sneak peek at what you’ll learn:

• Why brand love should be considered a strategic priority for digital publishers rather than a soft metric
• Embracing brand legacy and heritage to deliver meaningful engagement with your audience
• Proven strategies to nurture trust and find your creative point of difference
• What you need to identify priority areas for content and product development to service the evolving needs of your audience base
• How to leverage audience interaction events to enrich data and build engagement
• Building direct relationships with your audience across multiple platforms and touchpoints

REGISTER HERE

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

• Collaboration to progress key industry issues
• Inspiration and learning
• Networking