Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles

Published: 18 Nov 2025

Newsworthy launch will offer data direct from the newsrooms of over 500 brands

Date: November 5, 2025 – Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.

Newsworthy will share real digital data (page views, geographic, engagement) from some of the UK's biggest and most influential media brands – from The Telegraph to The Scotsman, from the Daily Mail to the Birmingham Mail.

The new platform plugs directly into publisher servers, allowing PR professionals to access the same article data used by the media companies themselves.

NLA Media Access, the content licensing business for news media, has brought together over 500 brands to launch this pioneering new data service, with plans to add more brands in the future.

Agencies and in-house communications teams can find out more about the product, pricing and how to sign up, at the launch website https://newsworthy.nla.co.uk/. From today, they can register to open an account, so access is available from the go-live date which is expected to be mid-month.

Newsworthy is a pilot product which, if successful, will be developed with publisher brands to offer enhanced functionality, additional data and real time trend analysis.

NLA CEO Henry Jones said: “Newsworthy will bring the most accurate possible data to the market, more than matching the transparency on offer in sectors such as social media, streaming and advertising.

“This launch will allow PR professionals to understand the real impact of the earned media they work so hard to achieve across hundreds of national, regional and specialist titles. The PR and communications industry is using data more and more to plan and assess communications strategies. We believe Newsworthy will become an important part of their data armoury, enabling more accurate assessment, better planning and improved data-driven strategy development.

“NLA Media Access has always been a facilitator between publishers and PR and communications teams. In Newsworthy, we have created a marketplace for publishers to sell access to their data. We hope that this will help to deepen the symbiotic relationship between quality journalism and the UK's world class PR industry.”

Fergus McKenna, Content Sales Director at Reach PLC, added: “Newsworthy is an important first step for both national and regional publishers, in offering enhanced transparency on the power of trusted media brands. In the age of mis- and disinformation, our valued and significant audiences come to us for trusted, fact checked content. Giving the PR industry the ability to understand the value of their and our journalists’ work is essential to growing an important creative industry”.

At launch, Newsworthy will be a self-serve marketplace, with each publisher setting their price on a title-by-title basis. The aim of the pilot phase is to demonstrate demand for this level of data transparency and to seek feedback from the industry. If that is the case, Phase Two may include enhanced functionality, user experience, data aggregation and visualisation with subscription fees replacing the initial pay as you go approach.

-ENDS-

For further information, please contact: Henry Jones newsworthy@nla.co.uk

About NLA

NLA Media Access is a publisher-owned rights licensing and publisher services business with a core aim of supporting journalism. We work on behalf of the UK’s newspaper and magazine publishers. We license organisations to make paper and digital copies of newspaper, magazine and news website content.