Mail Metro Media extends Impact Fund initiative
Published: 19 Feb 2026
The i Paper and New Scientist sustainable advertising funding scheme runs for a second year
18 February 2026: Mail Metro Media is relaunching its £100,000 Impact Fund to support sustainable advertising on The i Paper and New Scientist throughout 2026.
The Impact Fund exists to match-fund advertising creative that drives sustainable behaviour change, enabling brands to amplify campaigns that champion environmental messaging.
In a fresh addition to the scheme, Mail Metro Media has also signed up to giffgaff's Up To Good fund with Ecologi and this year will fund the planting of 100 trees for every campaign supported by the Impact Fund.
This year, the initiative is open to all advertising categories, with successful applicants receiving up to £10,000 of additional investment per campaign to run activity across The i Paper and New Scientist.
The Fund’s extension comes after The i Paper’s recent recognition for environmental reporting at the British Journalism Awards. Environment Correspondent Lucie Heath was recognised for a series of articles contributing to the newsbrand’s Save Britain’s Rivers campaign.
Oliver Duff, Editor-in-Chief, The i Paper, said: “Our readers care deeply about the environment. The Impact Fund allows us to work closely with commercial partners to create lasting impact together. This is a natural next step in our commitment to sustainability, using award-winning content like our campaign to Save Britain’s Rivers.”
Catherine de Lange, Editor, New Scientist, said: “New Scientist audiences are extremely vocal about the environmental pressures we face and are committed to making real progress towards a greener future. Access to the Fund echoes those sentiments by amplifying messages which actively contribute to a more sustainable world.”
Following the initiative’s launch, Octopus Energy became the first advertiser to benefit from support of the Impact Fund, for a campaign promoting solar panels and heat pump technologies.
For more details and to apply for the fund, visit www.mailmetromedia.co.uk/impact-fund
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For more information please contact:
Katrina Jackson, Head of PR and Comms Digital/ Data, Katrina.jackson@mailmetromedia.co.uk
About Mail Metro Media
Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, Metro, The i Paper, New Scientist, Eliza and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
About The i Paper
The i Paper is the only national newspaper that's never supported a political party and it reaches more than 9.2 million readers each month in print and online.
It is committed to delivering accurate, impartial news and analysis, and intelligent debate, trusting readers to make up their own minds.
It won National Newspaper of the Year at the 2025 Press Gazette Future of Media Awards and the Press Awards News Website of the Year 2025. The i Paper is rapidly growing its digital subscriptions base, recently hitting 75k total subscriptions.
About New Scientist
New Scientist is the world’s global science media brand, reaching more than 1.2 million readers every month. The website, app and print editions cover international news from a scientific standpoint, and ask the big-picture questions about life, the universe, technological progress and what it means to be human.
The magazine was founded in 1956 for “all those interested in scientific discovery and its social consequences”. It now includes newsletters, videos, podcasts, courses, holidays and live events in the UK, US and Australia, including New Scientist Live, the world’s greatest festival of science and technology.
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