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Immediate Media Co launches Bluey Magazine

Published: 03 Aug 2021

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey

Bluey has won the hearts of kids and parents around the world since it first launched in Australia in 2018, and the magazine is packed with different ways for young readers to explore activities independently. There’s plenty of open-ended play and opportunities for little ones to use their imagination, keeping them busy for hours: from exploring the Bluey family home, to making their very own Daddy Robot, tidying the playroom, and making their own Bingo toast. Every issue comes with a sticker sheet and the first issue includes a collectable ‘paint-your-own figurines’ set so fans create their very own Bluey and Bingo. 

Produced by Ludo Studio and jointly commissioned by BBC Studios and ABC Children’s, the hit preschool series follows Bluey, a six-year-old Blue Heeler dog, who loves to play, and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun. 

Bluey has gone on to gain huge audiences worldwide, winning an International Emmy ® Kids Award in the prestigious Preschool Category in 2020 and becoming Australia’s most popular children’s television show as well as the number one show for preschoolers in its UK timeslot on CBeebies. Just like the show, the monthly magazine is quirky and funny, capturing the realities of family life. 

Fiona Campbell, Immediate Youth & Children’s Publisher adds: “Bluey has been a roaring broadcast success across the globe, and we’re thrilled to be creating content for fans to enjoy, here in the UK. It’s great to finally give ‘little squirts’ (and let’s be honest, their parents too!) what they’ve been waiting for. We have an exciting line up of issues and gifts, featuring themes from family to food along with Bluey classics such as Daddy RobotMagic Asparagus and the Grannies with plenty of games, makes, puzzles and giggles along the way.”

Mandy Thwaites, Director, Magazines & Consumer Products, BBC Studios says: “We’re delighted to work with Immediate to bring the new Bluey Magazine to shelves and can’t wait for you to see it. It’s packed full of exciting activities to keep your children entertained while learning, having fun and sharing their love for Bluey and her family.”

The first issue of Bluey Magazine is on sale from 4 August 2021, available at newsagents and most major supermarkets, priced at £3.99. 

Bluey Magazine cover is available here

Bluey toys were released earlier this month and are now available at retail.


For further information, images, quotes, interviews contact Katy Caybakan, Communications & PR Assistant,


About Immediate Media Co
Immediate Media Co is the special interest content and platform company, home to over 1,000 people across eight divisions. We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 74 million global passionate consumers each month, offering them world-class content and innovative new products and services – including ecommerce, and live events.

Immediate operates over 75 consumer brands and sell over 36 million magazines each year. With 1.1 million active subscribers, our audiences are affluent and loyal to their favourite brands. And with more than 90 licensed editions globally, the universal appeal of our content and brands make us one of the largest licensors of magazine media brands in Europe.

Our wholly-owned brands include Radio Times, olive, Homes & Antiques, Cycling Plus, Bike Radar, MadeForMums, and Mollie Makes. We publish BBC Good Food, BBC History magazine, BBC Gardeners’ World magazine, BBC Science Focus and the CBeebies portfolio, under licence from BBC Studios, BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.


About Bluey

Bluey follows a loveable, inexhaustible 6-year-old Blue Heeler pup, Bluey, who lives with her Mum, Dad and her 4-year-old little sister, Bingo. The series showcases the everyday events of family life – from going to a restaurant and visiting the hairdressers to catching the bus or having a playdate – and celebrates these moments, turning ordinary experiences into extraordinary imagination-packed adventures.

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

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