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Immediate Media Co's olive magazine innovation gives readers instant access to tailored video content

Published: 10 Mar 2023


The March issue of olive magazine’s showcases an innovative redesign including the launch of fully interactive videos embedded into feature pages accessible via QR codes. The new design is introduced with streamlined interactive elements offering seamless clips for readers to further explore the venues and topics featured, alongside seasonal spring food ideas and a showstopper cover of an exclusive pink grapefruit cheesecake tart recipe.

The new look offers a cleaner design, new fonts, a fresh colour palette, and scannable QR codes that enable readers to discover more about the restaurants, homes and people that are featured in the magazine.

olive's Editor in Chief, Christine Hayes, adds: ‘olive magazine’s new look gives the magazine an edge on newsstands and the integration of QR codes allows readers to scan a code with their smartphone and access video content. The cleaner look and integration of video content provides an opportunity to grow our audience of passionate foodies’.

olive's Creative Director, Ben Curtis adds ‘We've been looking at new and interactive ways to simplify the reader's experience - the fresher look and integration of QR codes does just that. Stand-out fonts, and creating bespoke videos for our print content gives added value and allows them to immerse themselves in the restaurant or person we’re writing about’.

The new issue also introduces the launch of olive’s ‘Love Your Local’ campaign to celebrate the very best pubs across the country. Over the coming months, olive will highlight their favourites in the magazine, on social and in the olive podcast.

The new-look and interactive olive magazine is on sale now, priced at £5.99.

- Ends –

The olive magazine March cover is available to download here. Contact Katy Caybakan, Communications & PR Executive for more information.

About Immediate Media Co:

Immediate Media Co is the special interest content and platform company, home to over 1,000 people across three business units, based in London and Bristol. We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events.

Immediate operates over 70 consumer brands and sells over 39 million magazines each year. With over 1.2 million active subscribers, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our wholly-owned brands include Radio Times, olive, Girl Talk, Homes & Antiques, Cycling Plus, MadeForMums, and Mollie Makes. We publish BBC Good Food, BBC History magazine, BBC Gardeners’ World magazine, BBC Science Focus and the CBeebies portfolio, under licence from BBC Studios, BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In the last year, Immediate has won over 27 industry awards, including Digital Consumer Publisher of the Year at the 2021 AOP Awards. In January 2022, Immediate was named the UK’s 4th best place to work in the Glassdoor Employees’ Choice Awards 2022 and was the highest ranked media company in the list confirming its position as the leading employer in the sector.

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