Immediate Media Co announces strategic partnership with Warner Hotels
Published: 26 Jan 2024
Unique weekend breaks bring BBC Gardeners’ World Magazine and BBC History Magazine to life for holidaymakers
Immediate Media Co, the publisher of leading history and gardening publications, BBC History Magazine and BBC Gardeners' World Magazine, has announced a strategic partnership with Warner Hotels, offering unique weekend breaks for history enthusiasts and green-fingered holidaymakers.
Warner Hotels is known for its all-encompassing short breaks across the UK and the new commercial partnership will see Immediate bring its world-class expertise to engage gardening and history enthusiasts in hotels across the UK in dates throughout 2024.
The collaboration with BBC Gardeners’ World Magazine will see Warner Hotels provide an unparalleled horticultural experience at a selection of its 16 hotels across the UK. These adult-only getaways feature talks from Gardeners’ World presenters like Adam Frost and Frances Tophill, access to indoor and outdoor activities, spas, and evening entertainment. Locations include Bodelwyddan Castle Hotel (North Wales), Cricket St. Thomas Hotel (Somerset), and Nidd Hall Hotel (North Yorkshire).
For history enthusiasts, Warner Hotels is also partnering with BBC History Magazine to host special weekend getaways at select hotels. These events feature talks from renowned historians such as Tracy Borman and Michael Wood, covering various historical eras.
Guests can enjoy history quizzes hosted by the BBC History Magazine team, spa experiences, and evening entertainment. Locations include Littlecote House (Hungerford), Holme Lacy House (Herefordshire), and Studley Castle (Warwickshire).
According to Rob Hunt, Creative Partnerships Director Immediate Media: “We are delighted to announce this new partnership with Warner Hotels, bringing our talent and editorial expertise to guests at hotels throughout the country. BBC History Magazine and BBC Gardeners’ World Magazine are market leaders and two of the country’s best loved brands and these expertly curated weekends will offer guests an unforgettable experience. This is just the start and we will have more experiences to announce in due course.”
Tony Roberts, Chief Commercial Officer at Warner Hotels, said: “We are delighted to partner with Immediate Media to host a series of unforgettable weekends to engage gardening and history enthusiasts. Our hotels are home to some of the most spectacular gardens and grounds in the country, and this partnership with BBC Gardeners’ World Magazine offers the perfect staycation for gardening fans. Many of our guests come to us for the incredible heritage at each of our hotels, and partnering with BBC History Magazine allows us to bring the rich history of these locations to life.”
Immediate Media Co is the special interest content and platform company, home to over 700 people based in London, Bristol, Nottingham and Manchester.
We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, BBC Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Disney, CBeebies portfolio under licence from BBC Studios and BBC Top Gear on behalf of BBC Studios.
We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers.
We are a purpose-driven business, to create more happiness and fulfillment each day by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in cooking, gardening, entertainment, and beyond.
We have a people-centric culture, with clear values and behaviours, focused on creating a caring, inclusive, collaborative environment, in which our people feel supported and developed. In January 2022, Immediate was named the UK’s 4th best place to work in the Glassdoor Employees’ Choice Awards 2022, Immediate received the Employer Excellence Award at the 2023 AOP Awards and was named Employer of the Year at the 2023 PPA Awards. Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival.
In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.
Immediate is part of Burda International, the global arm of Hubert Burda Media.
Warner Hotels, renowned for grown-up getaways, has 16 properties set in some of the UK's finest locations, including Heythrop Park in the Cotswolds, The Runnymede on Thames near Windsor, Studley Castle in Warwickshire and Thoresby Hall in Nottinghamshire. Each hotel offers dining, thoughtfully designed rooms, and an impressive line-up of live shows and music – with plenty of areas to relax and soak up the scenery. Guests can try their hand at a new experience with activities such as archery and gin tasting, unwind in the spa and leisure facilities, or stroll through picturesque grounds.
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