Mail Metro Media launches new commercial products capitalising on its audience, scale, and engagement
Published: 06 Jun 2025
5 June 2025: Mail Metro Media has expanded its offering with two new innovative commercial products, allowing brands to tap its unbeatable engagement, reach, and scale.
The first, Must Watch, has been purpose-built to showcase the very best entertainment content, captivating audiences with the latest blockbuster films and binge-worthy series, positioning them as cultural must-see content.
Reaching over 15.8 million moviegoers and backed by a powerful presence on social, with over 35 billion views on TikTok and over eight billion across Meta platforms in 2024, Must Watch provides an unrivalled opportunity to tap into and shape the cultural conversation at scale, combining premium onsite promotion with high-impact social distribution for entertainment trailers or sneak peek content.
Each new release gets top-billing benefits from guaranteed organic visibility across TikTok and Facebook, amplified with targeted views, to spark buzz, build anticipation and ignite excitement for upcoming releases and hotly anticipated entertainment moments.
The second new introduction, Social Headlines, is a short-form social video format, which extends the headline-grabbing power of the Daily Mail to brand messages. This bold format transforms key campaign messaging into scroll-stopping content, delivered in the iconic and instantly recognisable Daily Mail headline style across TikTok, Facebook, Instagram, and YouTube Shorts.
Designed to spark attention and drive recognition, each 8–12 second video is built from animated stills, overlaid with Daily Mail's distinctive Headline format to directly connect with audiences in the feeds they scroll every day. Each post includes a 280-word caption, where brand messaging can be brought vividly to life.
Available as an exclusive social format or as an omnichannel enhancement to a MailOnline native article to extend the reach of campaign messaging, Social Headlines combines the power of our iconic editorial style with high-impact social distribution.
Nicole Pottier, Global Advertising Product Director at Mail Metro Media, comments, “Our loyal users return to our channels throughout the day for our trusted editorial, authoritative recommendations, and entertaining content. Must Watch and Social Headlines harness the power of our brand and unrivalled scale to deliver campaign messaging in bold, captivating, and attention-grabbing ways.”
Learn more about what Must Watch and Social Headlines can deliver.
ENDS
About Mail Metro Media
Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
For more information please contact: Katrina Jackson Katrina.Jackson@mailmetromedia.co.uk
Categories: Member News