Daily Mail Announces Headlines, An Evolution in Native Advertising Innovation
Published: 17 Sept 2025
Delivering bold brand storytelling with deep data-driven intent
17 September 2025: Mail Metro Media has launched Headlines: an evolution of the Daily Mail’s long-established native advertising format.
Built on the incredible strength of the Daily Mail editorial platform, Headlines immerses brand content directly into the newsbrand’s most powerful discovery environments, to deliver a guaranteed outcome and unrivalled exposure.
Delivered to audiences on the famed Right Hand Rail and crafted by award-winning editors, Headlines is powered by dmg::ID, accessing over 200 billion datapoints allowing for precision targeting and relevance to selected target audiences across the highly-engaged Daily Mail platforms.
This data-driven solution creates a seamless experience where sponsored content feels just as compellingly relevant as Daily Mail’s Seriously Popular™ storytelling.
Created specifically to capture the attention of the homepage’s organic audience, Headlines delivers sponsored content targeted to audience groups, ensuring maximum relevance and deeper resonance with target audiences.
Headlines sees the placement of branded storytelling across Daily Mail’s most engaged discovery environments; desktop, mobile web and app, harnessing the full power and exceptional reach of the newsbrand’s portfolio for commercial narratives.
Advertisers can select from two audience category segments within dmg::ID’s extensive selection of topics, and three demographic audience segments to connect the right content to the right audience.
Nicole Pottier, Global Advertising Product Director at Mail Metro Media, said, “Daily Mail’s Seriously Popular storytelling is internationally recognised for its vast appeal and ability to connect. Headlines puts this dynamic mix of reach, relevance and results directly into advertiser hands, allowing our commercial partners to tell their stories through our compelling, addictive and immediate editorial voice.
“Fusing the power of our editorial expertise with extensive first party data signals, Headlines places brands in a prime position on the Daily Mail homepage, to ensure that their stories directly captivate and deeply engage their audiences.”
Daily Mail is the UK’s most engaged newsbrand, delivering 1.6x more total engagement than any other UK news brand. It publishes over 1,000 new, written articles every day, designed to inform, entertain and engage its extensive user audience, all underpinned by deep editorial expertise.
The newsbrand recently announced plans to reach one million global subscribers within the next three years, while uniting its global digital presence under the Daily Mail masthead.
ENDS
About Daily Mail
Daily Mail is one of the world’s largest and most influential news publishers, reaching over a billion people globally every month with its Seriously Popular™ content.
Renowned for its agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations, Daily Mail delivers a unique editorial blend spanning showbiz, royals, lifestyle, health, sport, money and much more.
Its extensive reach, influence, and reader loyalty make it a premium destination for more than 300,000 digital subscribers across the UK, US, Australia, and beyond.
Daily Mail also maintains a powerful presence across social media, engaging more than 150 million followers and delivering more than 6.5 billion video views each month across platforms such as Facebook, TikTok, Instagram, YouTube, and Snapchat.
Seriously Popular™ isn’t just a slogan - it’s a relentless, 24/7 commitment to delighting, informing, and inspiring audiences worldwide.
Daily Mail is part of dmg media.
Categories: Member News