Strictly remains UK’s favourite TV show despite Celebrity Traitors’ popularity

Published: 12 Nov 2025

News stories about Strictly Come Dancing 2025 generate over 55 million views, according to Taboola

London, 12th November 2025: The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.

Over the past three months, articles about Strictly Come Dancing (BBC One), now in its 23rd season, have generated over 55 million page views – significantly higher than the 10 million page views earned by the Celebrity Traitors (also BBC One).

Meanwhile, Celebrity Traitors has proved more popular than the non-celebrity version of the show. The third series of the regular Traitors, which aired in January 2025, generated just one-fifth (1.8 million) of the number of page views received by Celebrity Traitors.

Other popular UK TV shows include ITV’s soap operas Emmerdale (12 million page views in the last three months) and Coronation Street (8.8 million) and reality show Big Brother (2.8 million).

Both Strictly Come Dancing and Celebrity Traitors also helped to boost media attention for their celebrity contestants. Taboola data shows:

• Strictly participants Stefan Dennis and Ellie Goldstein both achieved 1.5 million page views over the past three months. Goldstein, a model and actress, is the competition’s first contestant with Down’s syndrome.

• Articles featuring the Traitor’s winner and TV personality Alan Carr drew 1.4 million readers over the past three months, a 1,855% increase from the previous 45 days.

• Strictly and Traitors host Claudia Winkleman also generated considerable reader views, particularly around the end of October, when it was announced that she would be departing from Strictly after over a decade. Over the past three months, articles about Winkleman achieved 4.7 million page views – a 3,232% jump from the previous 45 days.

• Winkleman’s Strictly co-host, Tess Daly, received 4.6 million page views – a 2,485% rise compared to the previous 45 days.

Celebrity Traitors ended with a dramatic finale on Thursday evening, while Strictly will continue to run until mid-December.

David Struzzi, Communications Lead at Taboola, said: “The first series of Celebrity Traitors has stirred up huge reader engagement, while Strictly retains its place as the nation’s favourite Autumn show. Between them, the two programmes accounted for 57% of article views for the UK’s trending TV programmes over the past three months.

“Publishers are capitalising on this popularity by producing a range of content around both shows, tapping into unique angles and offering exclusive interviews with some of the famous contestants. As the Celebrity Traitors comes to an end and Strictly nears its own finale, we expect that outlets will continue to draw readers with interesting follow-up stories on the competitions.”

-ENDS-

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