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Published: 23 Jan 2023

Immediate Media Co, the special interest content and platform company, announces the appointment of Cath Waller as MD of Advertising.

Cath will have overall responsibility for Immediate’s entire commercial team, across Sales, Creative & Content, Social, AdTech, Planops, Commercial Data and Insight, and will report to Immediate Platforms CEO, Sean Cornwell.

Cath has held senior sales leadership positions for almost 20 years and has been with Immediate since its formation in 2011, most recently as Commercial Director of Immediate’s content studio Imagine, which she launched in 2016. Under her leadership, Imagine has established its reputation as one of the leading in-house studios in the industry, winning multiple awards, and significantly growing revenues year-on-year.

Sean Cornwell, CEO Immediate Platforms, says: “Cath is a passionate and energetic commercial leader, with excellent strategic and creative skills, and is hugely respected both within Immediate and the wider industry. She has a proven track record of building, developing, and motivating high performing teams across both digital and print. I really looking forward to working with Cath as we look to accelerate our commercial growth across multiple channels.”

Cath Waller says: “Everyone who knows me knows how passionate I am about the Immediate business, our brands and our people. It is therefore a privilege and pleasure to be given the opportunity to lead our talented and dedicated ads team on the next stage of our exciting journey, providing innovative solutions and best in class service to our client and agency partners.”

Following Cath’s appointment as MD of Advertising, Beth Shirazi, Partnerships Director, will lead the Imagine Partnerships team, working closely with Rob Hunt who takes on the role of Creative Partnerships Director, focusing on driving creative innovation across the team. Jonathan Bown, Commercial Content Director, will lead Immediate’s Imagine Studio, delivering all Immediate’s commercial content.


For further information contact: / 020 7150 5015

About Immediate Media Co:

Immediate Media Co is the special interest content and platform company, home to over 1,000 people across three business units, based in London, Bristol, Nottingham and Manchester.

We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events. 

We are a purpose-driven business, to create more happiness and fulfilment ​each day by helping everyone ​do what they love, creating content and experiences to inspire our audience’s passions in cooking, gardening, entertainment, and beyond.

Immediate operates over 70 consumer brands and sells over 51 million magazines each year. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing. 

Our brands include Radio Times, BBC Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.   

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events.  We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival. 

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 350,000 premium subscribers, one of the biggest digital subscription apps in the UK.

In January 2022, Immediate was named the UK’s 4th best place to work in the Glassdoor Employees’ Choice Awards 2022 and was the highest ranked media company in the list confirming its position as the leading employer in the sector.

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