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Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

Published: 26 Jun 2024

Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers.

The partnership will see Immediate benefit from Opt Out Advertising's cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Immediate owns and operates some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, reaching over 21 million UK users each month.

Cath Waller, Immediate’s MD of Advertising, says: "Our partnership with Opt Out Advertising marks a significant milestone in our evolution, providing advertisers with another way to connect with even more consumers in our market-leading, deeply trusted, brand safe and highly contextual environments. By integrating Opt Out Advertising's technology across our diverse range of titles, we reaffirm our commitment to innovation and privacy in ad delivery."

Tom van Bentheim, CEO of Opt Out Advertising, comments: “We are excited to welcome Immediate into our family and look forward to a successful partnership that enhances the reach and effectiveness of privacy-first advertising, achieving great success together.”


For further information contact: /0207 150 5015

About Immediate

Immediate, home to trusted brands that people love, own and operate to some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine.

Our trusted, quality content reaches 40million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

We are a purpose-driven business, to bring our audiences joy by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in food, wellness, gardening, history entertainment, and beyond.

With over 1.4 million active subscribers across print and digital, we are the UK’s leading publisher by subscriptions. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Pokémon.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.

With offices in London, Manchester, Bristol and Nottingham, Immediate won the 2023 AOP (Association of Online Publishers Employer Excellence Award and was named Employer of the Year at the PPA (Professional Publishers Association) Awards 2023.

Immediate is part of Burda International, the global arm of Hubert Burda Media. 

About Opt Out Advertising

Based in Amsterdam and London, Opt Out Advertising specialises in privacy-first advertising technologies. The organisation helps publishers to monetise consentless traffic in compliance with strict privacy regulations, ensuring an effective and privacy-respecting ad delivery.

For further information, please contact: Opt Out Advertising: Linda Worp, Head of Marketing,

Categories:  Member News