Amrit Baidwan joins Bauer Media in a new leadership role for its Digital Publishing business in the UK

Published: 04 Jun 2025

04 June, London: Bauer Media has appointed Amrit Baidwan as General Manager – Digital Publishing UK, a new role focused on accelerating the company’s digital growth through its commercial operations.

Amrit will lead all revenue-generating teams across Digital Operations, Brand Propositions, eCommerce, and Advertising Operations. She will work closely with the company’s UK digital leaders in editorial and audience development, and product & technology to strengthen Bauer’s digital publishing performance.

Stefan Betzold, Chief Product Marketing Officer – Global Digital Publishing, Bauer Media Group, said: “We’re excited to welcome Amrit to Bauer. Her exceptional track record in developing and delivering digital strategies, coupled with her collaborative leadership style, makes her the perfect person to help steer the next chapter of our digital journey in the UK. Her work will be vital in ensuring we connect with audiences in more impactful ways to accelerate our digital growth.”

Amrit Baidwan, General Manager – Digital Publishing UK said: “Joining Bauer Media is a great opportunity to be part of a brand that has a rich history of shaping the media landscape with purpose and passion. I’m looking forward to working with such talented teams to help realise Bauer’s ambitious digital vision and unlock new opportunities for growth.”

Amrit brings a wealth of experience from Dennis Publishing, Autovia and most recently Carwow, where she served as Global Media Operations and Audience Director. She led the launch of the new Auto Express digital commerce proposition to help drive the digital strategy across brands such as Carbuyer, EVO, and Driving Electric. In previous roles, she led the launch of the EV website DrivingElectric and has led high-performing teams across Product, SEO, Data & Insights, CRM, Media Operations, Publishing and Marketing.

Amrit is also a respected voice in the industry, serving as co-chair of the Association of Online Publishers’ Audience Development Steering Group and has previously been recognised by the organisation as a rising star in digital media.

ENDS

NOTE TO EDITORS

For more information contact:
Jyoti Mand
Communications Manager, UK Publishing
jyoti.mand@bauermedia.co.uk

About Bauer Media Group 

 We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media related sectors.

We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands.

Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week.

Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset.

Our workforce of over 12,000 people shares a common purpose: to deliver content and services that enrich people’s everyday lives.

For more information go to www.bauermedia.com.