UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour
Published: 24 Apr 2020
The COVID-19 pandemic and the UK government’s introduction of a social lockdown is causing a seismic shift in online content consumption, everyday behaviour, and spending habits.
Mobile and CTV device usage is on the up; cooking and home improvements have increased in popularity; and consumers are spending more on health and beauty products and fashion.
The magnitude of change requires brands to adapt their advertising strategies in order to maintain connections with consumers, provide support, and minimise disruption to campaign performance.
To help brands adapt to this uncharted territory, Unruly has conducted a survey of 2500+ consumers from around the world.
Categories: Member News