Immediate announces Neil Dickson as director of SEO and audience development

Published: 09 May 2025

Immediate, home to trusted brands people love, has appointed Neil Dickson as Director of SEO and Audience Development. 

Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck with its iconic brands reaching 21 million people in the UK every month. Dickson will head up Immediate’s SEO and Audience Development team, part of the wider Customer Marketing & Subscriptions department, with a central focus on acquisitions, CRO and upper funnel customer journeys. 

Dickson has extensive experience in digital marketing and analytics and was most recently Director of SEO at Hearst UK, where he built a successful SEO and affiliate team across 20 lifestyle brands, including Good Housekeeping. 

Neil Dickson says: “Joining Immediate at this pivotal moment in search, AI, and digital publishing is a privilege. As search engines rapidly transform and generative AI reshapes content consumption, we need agile and innovative strategies. I'm excited to help lead that shift for Immediate’s market-leading brands as we focus on discoverability, relevance and long-term audience growth.” 

Immediate’s Chief Commercial Officer, Christina Hawley, adds: “Neil brings a proven record of delivering successful SEO strategies for major consumer brands. His expertise will be invaluable in shaping our approach as search transforms in the AI era, accelerating our customer marketing capabilities to become a truly customer centric business.”

ENDS 

About Immediate 

Immediate is the home to trusted brands people love, with more than 700 people based in London, Bristol, Nottingham and Manchester. We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Pokémon, CBeebies portfolio under license from BBC Studios and BBC Top Gear on behalf of BBC Studios. We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events. With more than 1.2 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. https://www.immediate.co.uk/