Immediate Launches £200,000 Sustainable Advertising Competition for Brands Driving ESG Impact

Published: 05 Jun 2025

London, 5 June 2025 – Immediate, home to trusted brands that people love, including Good Food, Radio Times, and BBC Gardeners’ World, has today launched a competition offering a brand the chance to win a digital advertising campaign worth up to £200,000. 

The competition is open to any advertiser making tangible progress on environmental, social and governance (ESG) goals to make a real difference. Entrants must submit a 200-word summary showcasing how their brand is delivering meaningful ESG impact via an online form. The deadline for submissions is 11:59pm on 4 July 2025.

A panel of expert judges – including Immediate’s Sustainability lead Michelle Whitehead, Good Food’s Managing Editor Lulu Grimes, BBC Gardeners’ World Content Director, Kevin Smith, Matt Bourn, Director of Communications at the Advertising Association (AA) and Seb Munden, Chair of Ad Net Zero - will assess entries based on the clarity, credibility, and alignment of brand activity with recognised ESG objectives.

As part of the prize, the winning campaign will be created by Imagine, Immediate’s award-winning content studio, and delivered across Immediate’s premium digital platforms. Campaign performance will be tracked via IMClear, Immediate’s pioneering proprietary tool for measuring advertising effectiveness against ESG metrics and supporting more sustainable media investment. 

Beth Shirazi, Partnerships Director at Immediate, said: “At Immediate, we’re proud to support initiatives like Ad Net Zero and Every Brief Counts, and to lead the way in making sustainability a core part of media planning. IMClear empowers advertisers to track real impact and make informed, responsible choices. We want to spotlight brands that are not just talking about purpose, but delivering it. We invite all brands looking to make a difference in ESG goals to enter for a chance to win access to Immediate’s market-leading brand inventory.” 

Immediate as a company has committed to net zero by 2045, with a target of reducing emissions by 30% by 2030. 

About Immediate 
Immediate is the home to trusted brands people love, with more than 700 people based in London, Bristol, Nottingham and Manchester.     
 
We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Disney, CBeebies portfolio under license from BBC Studios and BBC Top Gear on behalf of BBC Studios.