Immediate appoints Laura Cushing as Product Director

Published: 10 Jun 2025

Immediate, home to trusted brands people love, has appointed Laura Cushing as its new Product Director. Laura will lead the product development of Immediate’s portfolio of websites, digital products and fast-growing apps, including market-leading brands including Good Food, Radio Times and BBC Gardeners’ World Magazine.

Laura brings over 10 years of international product management and strategy experience, most recently as Product Lead at Amazon for European Consumables Customer Experience, where she was responsible for global new feature development and the website shopping experience for worldwide FMCG.

Laura Cushing commented: “Immediate is a company known for its brands, innovation, and mission to bring joy. Immediate brands truly understand the power of great content. I’m excited to lead Product with a relentless focus on the customer experience, deepening the connection between our customers and the brands they love.”

Immediate’s digital growth is accelerating, with more than 750,000 premium app subscribers, digital subscriptions overtook print for the first time in 2024. Immediate’s website portfolio attracts more than 21m UK visitors a month and its podcast portfolio received almost 33m downloads in 2024.

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About Immediate
Immediate is the home to trusted brands people love, with more than 700 people based in London, Bristol, Nottingham and Manchester. We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Pokémon, CBeebies portfolio under license from BBC Studios and BBC Top Gear on behalf of BBC Studios. We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events. With more than 1.2 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. https://www.immediate.co.uk/