Taboola delivers one million push notification subscribers for The Independent
Published: 23 Sept 2025
London, 18th September 2025: Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, has achieved one million web push notification subscribers for leading online news publisher, The Independent.
The one million milestone comes just seven weeks after The Independent launched Taboola Push, with the editorial push notification solution now driving a total 2% of The Independent’s audience traffic.
The new integration automatically sends out personalised notifications based on Taboola’s advanced algorithm, which uses over 100 different audience signals to provide the most relevant, interesting and timely content for each subscriber, saving valuable editorial time in the process. In addition, journalists send out alerts for urgent news as it happens via Taboola’s Newsroom platform, keeping readers of The Independent informed of major breaking stories.
The integration of Taboola Push is the latest step in an ongoing partnership with The Independent. Along with push notifications, The Independent utilises a range of Taboola’s products to drive both audience engagement and increase revenue from advertising, including custom mid-article units and AI-powered content recommendations.
The Independent is the UK’s largest quality digital news brand and a top ten news brand in the US. Its award-winning journalism is read by 26.5 million UK browsers monthly, and around 63 million people across the world.
Adam Singolda, Founder and CEO at Taboola said: “As one of the UK’s largest and most respected online publishers, we’re delighted to be extending our partnership with The Independent to include push notifications. This isn't just a simple integration; it's a strategic success story with powerful metrics. In just a few weeks since its integration, our technology has changed The Independent’s workflow, allowing the publication to re-imagine its use of push as a much more extensive part of their content strategy.
Chloe Hubbard, UK Editor at The Independent, said: “Taboola’s integration has been transformational in driving up push notification registrations, allowing us to reach audiences with the stories that matter most. We’re particularly impressed by the level of personalisation offered by Taboola’s platform, which frees up valuable editorial time while driving strong audience engagement. This goes far beyond the less powerful one-size-fits-all systems traditionally associated with push notifications.”
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About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Learn more at www.taboola.com and follow @taboola on X.
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