Record-breaking year for RadioTimes.com on its 25th anniversary
Published: 20 Jan 2023
RadioTimes.com marked 25 years of coverage of the best television, film, streaming and gaming, sport and technology in 2022, with a record-breaking year for page views, users and engagement.
The entertainment site, which started in June 1997 as an offshoot of Radio Times magazine, saw its page views in 2022 increase by 10% year-on-year, and users increase by 19%. Coverage of the tech and gaming world and the ever-popular world of tv soaps drove the biggest increases with gaming page views up 200% year-on-year and soaps pages up 179%.
A new corporate matrix structure and redefined editorial strategy drove the pageview and engagement records, at the same time as expanding quality, audience-focussed entertainment content, from Hollywood exclusives to dedicated FIFA Women’s World Cup reporting, and gaming gear guides.
Appointment of a Trends Editor to identify and cover the latest rising search queries, and a Production Editor focussing on the publishing process, ensured content went live faster without sacrificing quality or editorial authority. As a result, the team secured new business from over 90 new partners and further developed relationships with existing clients through new deals.
Across 2022 RadioTimes.com users generated 300 million sessions, consuming over 240 million PVs of editorial content, in addition to listings, whilst increasing the amount of time spent on page by 25%.
Mark Summerton, Managing Director of RadioTimes.com, says: “2022 was a year in which RadioTimes.com celebrated a landmark 25th anniversary, and I’m delighted we marked the occasion with a raft of fantastic achievements propelling the business forward towards the next 25 years.
“In addition to setting pageview and engagement records, we successfully launched new video content from film and tv red carpets, and studio-based companion series for hit shows such as House of the Dragon and Strictly Come Dancing, as well as featuring video interviews with the world’s biggest entertainment stars.
We have exciting plans for 2023 to launch new features and products to continuously improve the user’s experience and expand our brands footprint and scaling our social audience in conjunction with developing our first-party data strategy. All of this is, of course, made possible by the unrivalled expertise, knowledge and commitment of RadioTimes.com’s world-class team of writers and editors.”
Natasha Lee, Senior PR Manager, Immediate Media
9m) 07825 866 546
Mark Summerton is the Managing Director of RadioTimes.com, responsible for the digital growth of the brand. Mark is a successful business leader with over 15 years experience working in the media landscape, holding a variety of leadership roles from Head of Marketing and Publisher to Commercial Director and Managing Director of Immediate Media’s Apps and Digital Editions business, which he helped found.
Mark has won a raft of industry awards – see below - in categories such as marketing, data, innovation, customer retention and digital subscriptions strategy. He has been a leader at the intersection of subscriptions, data, product and editorial for over a decade providing him with a unique perspective on the industry.
Mark Summerton’s industry recognition/awards:
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