Taboola appoints Roxanne Becker as UK Publisher Director

Roxanne Becker will be responsible for growing Taboola’s UK publisher portfolio, while leading relationships with its existing partners, including Reach, The Independent, Future, JOE Media Group and Bauer Media. Becker’s role will also include accelerating the rollout of DeeperDive, Taboola’s generative AI answer engine for publishers

Member News

Mail Metro Media & Lumen Research Finds Fewer Ads Drive Greater Attention

Premium digital environments with lower ad-load significantly increase reader experience. improve brand recall, and strengthen purchase intent, according to a new study conducted by Mail Metro Media and Lumen Research.

Member News

Immediate research links a joyful mindset to advocacy and spend

Immediate, home to trusted brands that people love, including Radio Times and Good Food, has published new research showing that joyful audiences, are 11 times more likely to recommend a product and close to five times more likely to spend on the things they love.

Leading European Media, Data and Technology Companies Launch the European Media Marketplace

A coalition of leading European media owners, data companies, telcos, retailers, marketplaces and advertising technology partners today announced the launch of the European Media Marketplace, a new initiative designed to transform how advertisers, agencies and publishers activate campaigns and connect across Europe’s premium open web. The first founding members, including T Advertising Solutions (part of Deutsche Telekom), Equativ, Experian, lastminute.com, leboncoin and Kleinanzeigen (part of Adevinta), Orange Advertising (Orange France), Vinted, Virgin Media O2 and Vodafone are joining forces to address one of the most persistent challenges in European digital advertising: the fragmentation of media buying, audience data and activation across countries, channels and platforms.

Future of the Web 2026

The brand that feels human in the AI era earns the decade ahead. Dive into this new research from WP VIP, collating perspectives from 100+ publishers on how they’re deciding what to keep building and what to buy as AI rewrites the content stack.

Relevant Digital Launches Dynamic Placement Insertion to Help Publishers Unlock New Ad Revenue Opportunities

This new Relevant Yield feature automatically inserts additional ad placements within existing content environments, unlocking new revenue opportunities without the need for new hardcoded placements or extensive development work, while maintaining control over the user experience. Early results have been promising, with a publisher reporting a 174% revenue increase as part of its broader ad stack optimisation. The feature is available at no extra cost for Relevant Yield's header bidding solutions.

Teads launches its AI-driven operating system, Teads EngageOS, to maximise publisher total revenue

Designed to maximize publisher revenue without compromising long-term audience loyalty, EngageOS treats every user session as a whole, combining editorial recommendations and ads into one auction, thereby optimizing for total session yield.

Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetization decisions through real-time ad revenue intelligence.

Flip-Pay launches reader contribution platform for publishers seeking alternatives to paywalls

Flip-Pay, the reader revenue platform for media organisations, has launched Supporter, an integrated donations solution designed to help publishers generate reader revenues, without relying solely on paywalls or subscriptions.