Teads launches its AI-driven operating system, Teads EngageOS, to maximise publisher total revenue

Designed to maximize publisher revenue without compromising long-term audience loyalty, EngageOS treats every user session as a whole, combining editorial recommendations and ads into one auction, thereby optimizing for total session yield.

Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetization decisions through real-time ad revenue intelligence.

Flip-Pay launches reader contribution platform for publishers seeking alternatives to paywalls

Flip-Pay, the reader revenue platform for media organisations, has launched Supporter, an integrated donations solution designed to help publishers generate reader revenues, without relying solely on paywalls or subscriptions.

Brand Metrics launches Predictive+, the industry’s first predictive Brand Lift solution for Connected TV

Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for Connected TV.

Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced it is opening up the monetization engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can instantly and seamlessly turn user queries into new revenue opportunities.

Member News

The Joy Test: Research Reveals How People's Leisure Activities and Related Media Content Boost Emotional Wellbeing

Research commissioned by Immediate, home to trusted brands that people love including Radio Times and Good Food, conducted by psychologists at the University of Sussex, reveals the profound connections between people's leisure activities and their emotional states and overall wellbeing.

Member News

Immediate appoints Charles Cox as Performance Marketing & Acquisitions Director

Immediate, home to trusted brands that people love, have appointed Charles Cox as Performance Marketing & Acquisitions Director.

Member News

Global announces new premium video advertising capability on YouTube

Global, the Media & Entertainment group announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit original podcast shows like The News Agents, My Therapist Ghosted Me and new F1 show Up To Speed, as well as viral video content from the UK’s best-loved radio brands like LBC and Capital

Member News

Immediate named Campaign Media Company of the Year 2026 (Magazine category)

Immediate has been crowned Media Company of the Year 2026 (Magazine category) in Campaign's Media Company of the Year Awards, in recognition of its strong performance, innovation and culture of inclusivity.