Member News

Daily Mail's Ship Shape Past 10M Viewers

Daily Mail’s first global cruise documentary on YouTube, Ship Shape, has achieved an astonishing 10.6 million impressions for its maiden episode, in just a few weeks.

Member News

Strictly remains UK’s favourite TV show despite Celebrity Traitors’ popularity

The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.

Member News

Trading 212 Launches Metro Explains Investing Video Series

Trading 212, which democratises access to financial markets via free web apps, has launched a new video series in partnership with Metro.

Industry News

UK Ad Spend Forecast to Reach £12bn During this Festive Period

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026.

Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare

Relevant Digital, in their latest multivariate test, put three setups - client-side, server-side, and hybrid parallel bidding - to the test in real publisher environments. The goal was to see how each performs across key metrics like revenue, latency, and viewability.

AOP News

Finding Your Voice: Secrets of Successful Audio and Video Content Strategy from AOP CRUNCH

At the AOP, we’re lucky to count genuine publishing pioneers amongst our members, hailing from the days when the great tech disruptor was the printing press. Now, publishers must be interdisciplinary, taking what once filled newspaper pages and disseminating it across social media, video platforms, podcasts, and wherever else audiences spend their time.

Member News

Global launches Global Studios, a creative powerhouse for video-first podcasts, and acquires The Fellas Studios, the UK’s leading creator network

Global, the Media & Entertainment group, today (Tuesday, 7 October) revealed details of a brand-new Studio for bold, video-first original podcast content.

Member News

Crown Paints and Immediate team up to connect colour, food and travel with home spaces

Immediate, home to trusted brands people love, has announced a new multi-platform partnership with Crown Paints and Good Food, the UK’s biggest food media brand. The innovative campaign, which launches this week, is aimed at connecting the colours of travel and food with home spaces.

Member News

Daily Mail Launches New Social Media Publishers to Shape Future of News and Entertainment

Mail Metro Media has unveiled two new dedicated social publishers that will shape the future of news and entertainment for young people around the world.