Steering Group Meeting Notes

Q4: Steering Group Meeting Notes

A summary of the meeting notes from the Steering Groups that took place in Quarter Four.

Member News

Immediate Announces Jon Restall as Director of Trading & Clients

Immediate, home to trusted brands people love, has appointed Jon Restall in as Director of Trading & Clients. In the newly created role, Jon will have responsibility for Immediate’s Entertainment and Food & Wellness clients and strategy, in addition to overseeing Immediate’s agency trading agreements. Jon joins Immediate’s Advertising Leadership Team, reporting into Cath Waller, Immediate’s Managing Director of Advertising, working closely with Immediate’s agency and partnership sales teams and Immediate’s brand publishers.

Express Your Interest In Avid’s 2026 Demand Platform

Avid is inviting UK publishers to register interest in its upcoming Demand Platform launch. Designed to unlock stronger agency demand and more consistent revenue, the platform helps publishers showcase premium opportunities, improve discoverability and align more closely with how agencies plan and buy in 2026.

Taboola reveals top UK news stories of 2025

Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon, and Netflix’s ‘Adolescence’ were amongst the most popular stories.

We should be more optimistic than ever about the future of publishing

Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.

AOP News

Ten underutilised strategies to deliver enhanced user personalisation

When we talk about personalisation, it’s easy to jump straight to content recommendations. But with the rapid jumps in publishing tech, there’s so much untapped potential that goes far beyond a bespoke sidebar. We reached out to our Associates to discover what publishers should be doing in 2026 and beyond to deliver more comprehensive personalised experiences for their users.

AOP News

AOP CRUNCH: Are curated audiences the future of premium publishing?

It feels appropriate that the title for our last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered. We invited publishers, agencies, and vendors to steer us all closer to a conclusion on curation, but it is clear that the scaffolding is not quite ready to come down and reveal a consensus. Curation remains a broad approach rather than a specific technical solution, and below you will find a range of perspectives on its potential and its pitfalls.

New CAP Guidance on Less Healthy Food Advertising

The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.

Steering Group Meeting Notes

Q3: Steering Group Meeting Notes

A summary of the meeting notes from the Steering Groups that took place in Quarter Three.