AOP News | Ask the Associates

Stay curious: 12 ‘Back to school’ training suggestions for digital publishers

It’s September, which means it’s back to school for the kids, and back to the office for the rest of us. But, of course, every day is a learning experience; the need to continue developing your skills doesn’t stop when you leave formal education.

Member News

Record-breaking summer of sport drives readership surge for UK publications

12th August 2025: Britain’s summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records.

Member News

Mail Metro Media Decodes Consumers' Days in About Time Research

Mail Metro Media has announced the findings of its latest research study, About Time, at its flagship Time to Dream Big and Connect planning event, held for an audience of media planners at the Beaverbrook Estate in Surrey.

Industry News

Countdown to October 1: UK Advertising Restrictions Awareness Drive

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025.

Member News

Mail Metro Media Unveils 2025's 12 Trends of Christmas

Mail Metro Media has revealed its 12 Trends of Christmas research during its annual festive forecasting event.

Member News

Dr. Oetker Ristorante Serves up the Perfect Mid-Week Pairing as Inaugural Sponsor of the Relaunched Radio Times Book Club, Hosted by Joanna Page

Dr. Oetker Ristorante is the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page.

AOP News

“It’s only tokenism if you stop”: How wider perspectives lead to inclusive narratives and engaged audiences

Publishers are nothing without their audiences, and audiences become nothing without growth. Yet publishers often fall in the trap of serving the same people with the same content until it all runs dry. A lack of internal diversity trickles down into a lack of diverse output, resulting in missed opportunities to serve a wider audience and enrich the experience of existing audiences with fresh perspectives.

Broadcaster YouTube Viewing

Recent Ipsos iris data shows that there was a surge in audiences viewing broadcaster content on YouTube in May. According to UKOM's analysis, nearly one in three internet users watched BBC, ITV, Sky, or Channel 4 content on YouTube via smartphones, tablets, or computers last month.

AOP News

The AOP’s response to Google’s Site Reputation Abuse Policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.