Calling time on publisher IP theft: an open letter to advertisers and agencies
Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.
Published: 27 Mar 2023
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Growing subscriptions with great insights
The subscription economy is booming. In Q4 2022, subscriptions saw the strongest revenue growth for publishers, with an increase of 12.9% year-on-year. Despite cost-of-living pressures, it seems clear that audiences are continuing to prioritise premium content. However, publishers can’t afford to rest on their laurels either: according to a 2022 YouGov study, 29% of Britons had cancelled at least one subscription in the month prior and 91% hadn’t made any new subscription commitments in the same time period. Globally, consumers are cancelling subscriptions almost twice as fast as they are taking on new ones.
Published: 20 Mar 2023
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Publishers’ digital revenue up by 3% in Q4 2022, reports AOP and Deloitte
The Digital Publishers’ Revenue Index for Q4 2022 is now live. The research from the AOP and Deloitte shows that digital revenue was up by 3% for publishers, with 75% of respondents reporting strong confidence in advertising revenue growth. Discover more findings from the research report here.
Published: 09 Mar 2023
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Six pieces of advice every team leader should keep top of mind
Leading a team is a challenge. Being a good team leader is even harder. The AOP Digital Publishing Awards judges share their advice for team leaders looking to improve the way they manage their teams and create a collaborative environment that allows individual strengths to shine through.
Published: 06 Mar 2023
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Five ideas to enhance your branded content
Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?
Published: 27 Feb 2023
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Publishers share their top investment priorities to deliver high-quality content
With generated content now available at the click of a button, what can digital publishers do to make sure that they continue to differentiate their high-quality content? The AOP Digital Publishing Awards jury shared their expert suggestions on how and where publishers should be investing to continue producing and surfacing high quality content. Discover their top investment priorities here.
Published: 20 Feb 2023
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AOP research reveals continuing shift away from open programmatic for UK publishers
For the AOP’s latest survey, ‘Digital Publishing: Outlook and Priorities for 2023’, we investigated the sentiment of the UK digital publishing industry and how businesses are adapting to current and future challenges. What it reveals is a surprising level of confidence, an unsurprising move away from open programmatic, and a dedication to progress beyond profit.
Published: 15 Feb 2023
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Six opportunities you might be missing to free up resources in your team
Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.
Published: 07 Feb 2023
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ISBA’s second study of programmatic supply chain finds significant increases in match rate and reduction of unattributable spend
The second Programmatic Supply Chain Transparency Study from ISBA and PwC, with support of the AOP and IAB, has found positive and welcome improvements. Greater standardisation of data quality has improved the ad impression match rate to 58% (vs 12% in 2020) and the proportion of advertiser spend reaching publishers has risen by 8%.
Published: 18 Jan 2023
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