AOP News | Voice of the Premium Publisher

Bloated creatives are hitting publishers’ bottom line and third-party tags are to blame

Publishers have leapt from the frying pan of unauthorised data scraping into the fire of bloated creative sizes. AOP’s Managing Director, Richard Reeves, unpacks findings from an investigation by an AOP member and the harmful consequences of inflated creatives that often exceed IAB standards.

Responsible journalism. Good for society, good for your brand

In a world where multiple content providers, both reputable and untrustworthy, are vying for advertising budgets, the need for the media industry to actively support responsible journalism has never been greater. Our MD, Richard Reeves, joins industry experts to share his thoughts on what publishers can be doing and how delivering good for society delivers for your brand as well.

Podcast: What next for digital publishing?

What does the future of digital publishing, and in particular, digital news publishing, look like? Our MD Richard Reeves, and Raymond Snoddy, the former presenter of BBC News Channel’s NewsWatch and a longtime columnist for The Media Leader, joined The MediaLeader podcast to discuss.

AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2023

The Association of Online Publishers (AOP) celebrated its 21st Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

AOP News | Research

Publishers’ digital revenue remained static in Q1 2023, though subscriptions enjoy strong growth, reports AOP and Deloitte

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q1 2023 was £151.8 million, up by 0.1% from Q1 2022.

AOP News | Ask the Publishers

Expert digital publishers share best practice for collaborative data matching

Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.

AOP News | Voice of the Premium Publisher

We need agency and advertiser allies in our battle against publisher IP theft

In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.

AOP News | Awards News

AOP announces shortlist for 2023 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2023 Digital Publishing Awards. In association with headline partner, PubMatic, the awards celebrate the individuals and teams working to create, deliver, and monetise quality content online.