Nine tips to help you navigate the social platform disruption
Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.
Published: 17 Apr 2023
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The Bill Murray Award for Outstanding Contribution to Digital Publishing
The Association of Online Publishers [AOP] is announcing a new Award as part of the annual Digital Publishing Awards. In partnership with UKOM and with the support of Haymarket Media Group, this new AOP Award will honour the memory of Bill Murray, who passed away suddenly in February 2023.
Published: 29 Mar 2023
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Advertisers and agencies share five ways they want publishers to deliver against ESG goals
Publishers are increasingly looking to the broader responsibilities they have outside of their own organisations – but what is it that agencies and advertisers are asking of publishers to help them deliver against their own ESG targets? The AOP asked their buy-side judges to outline what they look for in a publishing partner – read more here!
Published: 28 Mar 2023
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Calling time on publisher IP theft: an open letter to advertisers and agencies
Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.
Published: 27 Mar 2023
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Growing subscriptions with great insights
The subscription economy is booming. In Q4 2022, subscriptions saw the strongest revenue growth for publishers, with an increase of 12.9% year-on-year. Despite cost-of-living pressures, it seems clear that audiences are continuing to prioritise premium content. However, publishers can’t afford to rest on their laurels either: according to a 2022 YouGov study, 29% of Britons had cancelled at least one subscription in the month prior and 91% hadn’t made any new subscription commitments in the same time period. Globally, consumers are cancelling subscriptions almost twice as fast as they are taking on new ones.
Published: 20 Mar 2023
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Publishers’ digital revenue up by 3% in Q4 2022, reports AOP and Deloitte
The Digital Publishers’ Revenue Index for Q4 2022 is now live. The research from the AOP and Deloitte shows that digital revenue was up by 3% for publishers, with 75% of respondents reporting strong confidence in advertising revenue growth. Discover more findings from the research report here.
Published: 09 Mar 2023
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Six pieces of advice every team leader should keep top of mind
Leading a team is a challenge. Being a good team leader is even harder. The AOP Digital Publishing Awards judges share their advice for team leaders looking to improve the way they manage their teams and create a collaborative environment that allows individual strengths to shine through.
Published: 06 Mar 2023
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Five ideas to enhance your branded content
Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?
Published: 27 Feb 2023
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Publishers share their top investment priorities to deliver high-quality content
With generated content now available at the click of a button, what can digital publishers do to make sure that they continue to differentiate their high-quality content? The AOP Digital Publishing Awards jury shared their expert suggestions on how and where publishers should be investing to continue producing and surfacing high quality content. Discover their top investment priorities here.
Published: 20 Feb 2023
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