A publisher’s guide to engaging members
Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?
Published: 03 Jul 2023
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AOP Announces Winners of the Digital Publishing Awards 2023
The Association of Online Publishers (AOP) celebrated its 21st Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.
Published: 15 Jun 2023
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Publishers’ digital revenue remained static in Q1 2023, though subscriptions enjoy strong growth, reports AOP and Deloitte
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q1 2023 was £151.8 million, up by 0.1% from Q1 2022.
Published: 12 Jun 2023
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Expert digital publishers share best practice for collaborative data matching
Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.
Published: 30 May 2023
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AOP News | Voice of the Premium Publisher
We need agency and advertiser allies in our battle against publisher IP theft
In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.
Published: 22 May 2023
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AOP announces shortlist for 2023 Digital Publishing Awards
The Association of Online Publishers (AOP) has today announced the shortlist for the 2023 Digital Publishing Awards. In association with headline partner, PubMatic, the awards celebrate the individuals and teams working to create, deliver, and monetise quality content online.
Published: 26 Apr 2023
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Nine tips to help you navigate the social platform disruption
Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.
Published: 17 Apr 2023
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The Bill Murray Award for Outstanding Contribution to Digital Publishing
The Association of Online Publishers [AOP] is announcing a new Award as part of the annual Digital Publishing Awards. In partnership with UKOM and with the support of Haymarket Media Group, this new AOP Award will honour the memory of Bill Murray, who passed away suddenly in February 2023.
Published: 29 Mar 2023
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Advertisers and agencies share five ways they want publishers to deliver against ESG goals
Publishers are increasingly looking to the broader responsibilities they have outside of their own organisations – but what is it that agencies and advertisers are asking of publishers to help them deliver against their own ESG targets? The AOP asked their buy-side judges to outline what they look for in a publishing partner – read more here!
Published: 28 Mar 2023
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