Expert digital publishers share best practice for collaborative data matching
Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.
Published: 30 May 2023
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AOP News | Voice of the Premium Publisher
We need agency and advertiser allies in our battle against publisher IP theft
In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.
Published: 22 May 2023
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AOP announces shortlist for 2023 Digital Publishing Awards
The Association of Online Publishers (AOP) has today announced the shortlist for the 2023 Digital Publishing Awards. In association with headline partner, PubMatic, the awards celebrate the individuals and teams working to create, deliver, and monetise quality content online.
Published: 26 Apr 2023
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Nine tips to help you navigate the social platform disruption
Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.
Published: 17 Apr 2023
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The Bill Murray Award for Outstanding Contribution to Digital Publishing
The Association of Online Publishers [AOP] is announcing a new Award as part of the annual Digital Publishing Awards. In partnership with UKOM and with the support of Haymarket Media Group, this new AOP Award will honour the memory of Bill Murray, who passed away suddenly in February 2023.
Published: 29 Mar 2023
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Advertisers and agencies share five ways they want publishers to deliver against ESG goals
Publishers are increasingly looking to the broader responsibilities they have outside of their own organisations – but what is it that agencies and advertisers are asking of publishers to help them deliver against their own ESG targets? The AOP asked their buy-side judges to outline what they look for in a publishing partner – read more here!
Published: 28 Mar 2023
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Calling time on publisher IP theft: an open letter to advertisers and agencies
Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.
Published: 27 Mar 2023
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Growing subscriptions with great insights
The subscription economy is booming. In Q4 2022, subscriptions saw the strongest revenue growth for publishers, with an increase of 12.9% year-on-year. Despite cost-of-living pressures, it seems clear that audiences are continuing to prioritise premium content. However, publishers can’t afford to rest on their laurels either: according to a 2022 YouGov study, 29% of Britons had cancelled at least one subscription in the month prior and 91% hadn’t made any new subscription commitments in the same time period. Globally, consumers are cancelling subscriptions almost twice as fast as they are taking on new ones.
Published: 20 Mar 2023
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Publishers’ digital revenue up by 3% in Q4 2022, reports AOP and Deloitte
The Digital Publishers’ Revenue Index for Q4 2022 is now live. The research from the AOP and Deloitte shows that digital revenue was up by 3% for publishers, with 75% of respondents reporting strong confidence in advertising revenue growth. Discover more findings from the research report here.
Published: 09 Mar 2023
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