Breaking down barriers: Five ideas for more inclusive digital publishing
More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.
Published: 15 Apr 2024
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AOP and Deloitte Data Shows Growth in Subscription, Audio, and Sponsorship Revenues for Publishers, Offset by Drop in Display Advertising
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals strong growth in subscription, audio, and sponsorship revenues year-on-year (YoY) for digital publishers, though overall digital revenue for Q4 2023 was down by 1.8% from Q4 2022, for a total of £174 million.
Published: 19 Mar 2024
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By advertisers, for publishers: The client perspective on building effective partnerships
When AOP asked publishers where they see the biggest opportunity for advertising revenue growth in the next three years, around 75% of respondents selected ‘Direct Deals’. With third-party cookies winding down, publishers are leaning into the strength of their first-party data and consumer insights to partner with advertisers more effectively. But what support can publishers offer advertisers? The AOP reached out to their client-side judges for the AOP Digital Publishing Awards to understand what it is they’re looking for from digital publishers in order to improve the effectiveness of their own marketing.
Published: 18 Mar 2024
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Letter to IAB and AOP regarding cookie compliance practices
Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.
Published: 06 Mar 2024
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Your guide to successful product innovation in an evolving digital publishing industry
At a time when publishers are competing for their audiences’ attention whilst simultaneously responding to the changing technological landscape, product innovation is key to staying ahead of the crowd. Leading digital publishers from the AOP Digital Publishing Award jury share their essential steps to identifying new opportunities and developing innovative products that will deliver for both the end-user and your digital publishing organisation.
Published: 05 Mar 2024
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Top UK digital publishers share how they’re investing in employee wellbeing
69% of respondents to AOP’s annual survey said that supporting and retaining their current employees was their top talent priority for 2024. But what are leading digital publishers actually doing to proactively promote employee wellbeing in their own organisations? Discover practical tips from Time Out Media, Telegraph Media Group, Mail Metro Media, and more to create a positive working environment where your team can thrive, innovate, and succeed.
Published: 20 Feb 2024
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Thirteen steps in your journey to revenue diversification
To understand how digital publishers can take advantage of this tumultuous environment, we asked our Associate partners what they saw as the key to success when it came to developing new revenue streams. Here are thirteen ideas to help you adopt an innovative, entrepreneurial spirit and uncover new opportunities to open new avenues for revenue.
Published: 14 Feb 2024
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AOP Survey Reveals Publishers Optimistic for Year Ahead, with Focus on Product Innovation
New survey results from the Association of Online Publishers (AOP) reveal UK publishers ranked their confidence at 7.1 out of 10 when asked how ready they were to face future challenges and opportunities, with developing revenue streams through product innovation ranked as the number one business priority for the year ahead.
Published: 06 Feb 2024
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AOP Digital Publishing Awards 2024 open for entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned to celebrate the individuals and teams working to create, deliver, and monetise quality online content.
Published: 10 Jan 2024
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