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Letter to IAB and AOP regarding cookie compliance practices

Published: 06 Mar 2024

Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.

View ICO letter

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Categories:  AOP News